You can now send call attribution data from Google Ads directly to Delacon by using our call tracking solution and Google's call details forwarding - the caller does not have to click on your ad for you to track the call.
This provides you with an additional layer of call data and gives you a greater understanding of performance, helping you to calculate your campaign CPL and CPA more effectively.
For more information on how you can set up Delacon’s integration with Google's call details forwarding, please see the below step-by-step instructions.
1. Enable Call Reporting in Google Ads
This is done by logging into your Google Ads account then selecting Settings > Account Settings > Call Reporting
2. Set up Delacon call extensions in the Delacon platform.
The following guides detail the steps to set up and configure new services in the Delacon platform that can be configured for Google Call Reporting.
3. Configure call extension in Google Ads with number(s) that were activated in step 2.
The following guide details the process.
4. Enable Call Analytics Provider
In the Google Ads Call Reporting menu (Settings > Account Settings > Call Reporting) and select Delacon from the list of call analytics providers.