Google Analytics 4 (GA4) Integration Guide

Log into Google Analytics as an administrator and select the relevant GA4 property. GA4 properties will be numbers only, and Universal Analytics will be in the UA-xxxxxx-x format.

In the left-hand sidebar, select Admin

Under the Property column, select Data Streams

Select the displayed Data Steam

The Measurement ID will be found in the top right of the page. Copy and save this as it will be needed later.

Scroll to Additional Settings at the bottom of the page, then select Measurement Protocol API secrets. This option will only be available if you have administrator privileges, and you will only be able to continue with the integration if you have access to this menu.

Click Create

Add an appropriate nickname such as “Delacon integration” so the purpose of the API Secret is clear and does not get deleted inadvertently in the future, then click Create

Copy and save the Secret value as it will be needed later.

Log into the Delacon portal and navigate to Configuration > Integrations > Google Analytics (or click here)

Select New Integration

Select the Service ID(s) you wish to map

Under Basic Settings, choose GA4 Analytics, then Live and Offline Tracking and enter the previously saved Measurement ID and Secret Value. Then click Integrate

Once this has been completed, calls received on the integrated service IDs will begin to be reported in GA4.

Once call data is sent into GA4 there will be a new event available in the GA reporting called calltracking, this can be seen under Engagement > Events:

Associated with the calltracking event are parameters that contain additional information about the details of the call, such as the number dialed and the call result. The following is the full list of available parameters.

Based on your needs you will need to configure some, or all, of these parameters to allow reporting of the call tracking data in Google Analytics. 

We recommend completing this step after the first call data has been pushed into GA as it simplifies the mapping process.

In the GA4 property, select Admin in the left-hand sidebar at the bottom.

Select Custom Definitions

Choose whether you are creating a custom dimension or metric (as noted in the parameter list above) then click to create

• Dimensions: Add a relevant description as the Dimension Name, then add (or select, if available) the relevant "calltracking_" parameter in the Event Parameter field. The scope should remain as default (Event). Click Save to create the custom dimension. Repeat these steps for each custom dimension needed.

• Metrics: Add a relevant description as the Metric Name, add (or select, if available) the relevant "calltracking_" parameter in the Event Parameter field, then select the appropriate Unit of Measurement for the parameter being used. The scope should remain as default (Event). Click Save to create the custom metric. Repeat these steps for each custom metric needed.

Once configured the parameters will be available  for reporting with the next call when selecting the calltracking event.

In GA4, conversions are equivalent to a goal in previous Google Analytics versions. This can be set against the calltracking event, which will complete a conversion for every call received. To create a conversion for more specific criteria, an Audience Trigger can be configured to create a new custom event.

Conversion Configuration – All calls

Select Admin in the left-hand sidebar at the bottom

Select Conversions

Under Conversion Events select New Conversion Event

Enter calltracking as the event name, then click Save

The calltracking (all calls) conversion event is now configured and can be toggled on or off as needed.

Conversion Creation – Specific Call Criteria (Audience Trigger)

Select Admin in the left-hand sidebar

Select Audiences

Select New Audience

Select Create a custom audience

Here we will determine the conditions for the new Audience. In this example we will create an audience only for calls that are marked as a Sales call through the DTMF Description parameter.

Add a Name then select the calltracking event and then select Add parameter

Select Delacon DTMF Description and under Conditions select Contains and then enter Sales. Click Apply.

Under Audience Trigger click Create New

Add a relevant unique Event name then click Save

Click Save

The new Audience will now be displayed.

To create the conversion event for the new audience follow the steps above under Conversion Configuration – All calls, but replace the calltracking event name with the event name created in the new audience (in this example delacon_sales_call)

Conversion events can be seen within Google Analytics, and can be imported into Google Ads using the instructions found here: https://support.google.com/analytics/answer/10632359