By integrating Delacon’s call tracking solution with Google Search Ads 360, you can track call data from paid online advertisements managed in Search Ads 360. When a lead makes a call from a website landing page after clicking on an ad, Delacon will fire a conversion event to Search Ads 360. This data can be analysed in both Delacon’s reports and in Search Ads 360.
You will be able to track actions and/or transactions. An action contains the Floodlight activities that count the number of times that users have visited a particular webpage after clicking on an ad and a transaction contains Floodlight activities that track the number of sales made or the number of items purchased. You can also capture the total value of each sale.
Before you begin the integration, you will need to contact your Delacon account manager and instruct them to activate the Search Ads 360 options in the Delacon system.
You should also make sure that the Search Ads 360 advertiser is enabled for the conversions API. To follow the standard Google process, refer to this Google support page.
The Floodlight segment must also have been created in Search Ads 360. For more information on Floodlight groups and activities, refer to this Google article.
You must provide authorisation to a standard integration email id that Delacon uses.
Please provision ‘firstname.lastname@example.org’ in the Search Ads advertiser. Please follow the standard Google process described in this article.
Setup and Configuration via Token
Login to your Delacon account using your login details.
The direct link is: https://pla.delaconcorp.com/siteui/login
2. Select Integrations
In the sidebar, select the spanner icon (Configuration) then Search Ads 360 Website Ads
Select Add New Mapping and confirm you have authorised email@example.com within your Search Ads 360 account.
4. Complete the mapping details.
Select the appropriate Service Id(s) for the integration.
Enter the floodlight segment name. Please note that the Floodlight segment name is case sensitive.
Select the type of conversion. Action conversions use default values – in which case you can proceed to Step 5. If you select transaction, then you will need to enter the conversion value and the currency code for your region. If the desired currency is not in the list, contact Delacon Support via email at firstname.lastname@example.org.
5. Add new mapping
Click on Add new mapping to complete the integration.
Please verify Search Ads 360 API enablement based on the following Google URL:
Search for "Activate the conversion API" and follow the steps.
Analysing call data in Search Ads 360
Once you’ve completed the integration, it’s a good idea to ensure that call tracking data is being sent into Search Ads 360. Here are the steps to test the integration and where to see call tracking data in Search Ads 360 and Delacon’s reports.
1. Login to Search Ads 360
Login to your Search Ads 360 account.
2. Adding the Columns
Click on the columns tab. Add Clickserver URL and Landing Pages to the selected columns by clicking on the + next to each column option. Click ‘Apply’ to finalise.
3. Make a test call
Copy a Clickserver URL from your Search Ads 360 campaign and paste it into your browser. Make a test call to the number displayed on the landing page.
4. View the Delacon call log
Login to the Delacon portal, select Call Log, define the appropriate date range and then select Submit
Then select Detailed Call Log to expand the call data field view
Find the test call then hover over the Landing Page to confirm the associated GCLID
5. Call Data in Search Ads 360
In Search Ads 360 you will see call data entered as a transaction. The floodlight activity name you entered in the configuration in Delacon’s system will appear in the Floodlight activity column.