Capturing additional information using the Call Tracking Live Call Data Push API (WebHook)

Introduction

Call tracking customers have the option of capturing call tracking data using Delacon’s Live Call Data Push API (WebHook). This API enables integrating partners to manage the call tracking data produced by the Delacon system to be stored in their own integrated CRM. This approach is most suitable when there is a need for interpreting call tracking data in the CRM system leading to further analysis and reporting.

Customers may have an extra requirement to capture extra information; an extra variable on the page, or a cookie value. This data can also be sent using the Live Call Data Push API, using an extra field called Extra Tracking Parameter.

Setup

You will need to provide a valid JavaScript code that will be run by our tracking code. The result of this JavaScript code will be stored in the Extra Tracking Parameter of the call tracking result.

For example, you may provide a value in the cookie called 'MyCookieName’. Delacon tracking can track that cookie value as any other first party cookie of the website, provided that the cookie is readable.

Alternatively, you may provide a JavaScript function “MyJSFunc()”. Delacon tracking can execute that function and read the return value of that function.

As an example, the following is a function that can be used to track the value of the cookie named rtkclickid-store using the JavaScript function cookieGet:

cookieGet("rtkclickid-store");

The value will then be provided to the customer as part of the JSON data sent at the initiation of the call. The name of this extra parameter will be PLA_ExtraTracking.

This functionality needs to be implemented by your JavaScript developer in conjunction with the Delacon Support team. Please email support@delaconcorp.com for more information.

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