Call tracking customers have the option of capturing call tracking data using Delacon’s Live Call Data Push API (WebHook). This API enables integrating partners to manage the call tracking data produced by the Delacon system to be stored in their own integrated CRM. This approach is most suitable when there is a need for interpreting call tracking data in the CRM system leading to further analysis and reporting.
Customers may have an extra requirement to capture extra information; an extra variable on the page, or a cookie value. This data can also be sent using the Live Call Data Push API, using an extra field called Extra Tracking Parameter.
For example, you may provide a value in the cookie called 'MyCookieName’. Delacon tracking can track that cookie value as any other first party cookie of the website, provided that the cookie is readable.
The value will then be provided to the customer as part of the JSON data sent at the initiation of the call. The name of this extra parameter will be PLA_ExtraTracking.