Delacon has built an integration for Adobe Advertising Cloud which provides Google Ads data for calls originated from Google Ads.
The Delacon system pulls data from Google Ads on a daily basis for all the calls originated from Google Ads. On the same day, the Delacon system prepares a CSV-based data feed which is uploaded to your Adobe Advertising Cloud account. These feeds are generated on a per-day and a per-MID basis. Currently supported upload mechanisms are via FTP/SFTP.
Customers using Adobe Advertising Cloud and Delacon Call Tracking will need to provide Delacon with the following information:
This input can be provided by dropping an email to orders@delaconcorp.com
- Master Login ID (for example 970)
- Internet location where Delacon system can upload the data to
- FTP location / SFTP location
- a. Host
- b. Port
- Login details for that location
- a. Username
- b. Password
- Sub-directory on FTP/SFTP location
- FTP location / SFTP location
The CSV data feed will be sent with the following information, with each call being represented as one row on the spread sheet:
| Date | The date of the call |
|
Search Engine |
The search engine that the caller used |
| Keywords | The keywords triggered by the caller's search |
| Adwords Match Type | The Match Type associated with the keyword, i.e. Broad, Phrase, Exact |
| Device | The device the caller used for their initial search |
| Adwords Keyword ID | The ID of the keyword triggered by the caller's search |
| Adwords Ad ID | The ID of the ad seen by the caller |
| Adwords Adgroup ID | The Adgroup ID associated with the ad seen by the caller |
| Adwords Campaign ID | The Campaign ID associated with the ad seen by the caller |
| Adwords Account ID | The Account ID associated with the ad seen by the caller |
| Qualified Lead | Indicates whether the call was a qualified lead - the default entry is '1', meaning the call is a qualified lead. |
| Time (sec) | The duration of the call in seconds |
The following screen shots highlights the daily upload of the files, and displays the file naming convention of the daily feed; Delacon_<MID>_<DDMMYYYY>. csv, where <MID> is the Master Login ID and <DDMMYYYY> is the date corresponding to the data uploaded. For example, the upload for MID 970 for all calls made on 17 July 2021 would be called Delacon_970_17072021.csv
If you wish to implement an Adobe Advertising Cloud integration, please get in touch with your Account Manager, or contact Delacon support.
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