How to Maintain Delacon's Call Extension Assignment

Introduction

Delacon’s AdWords (Google Ads) Call Extensions enables you to place call tracking numbers into Google’s AdWords Call Extensions. This allows calls made directly from the ad without the caller clicking through to the landing page to be tracked.

Delacon offers two types of call extension services- our standard call extensions and our new call extension auto-assignment.

You can choose the process that best suits your needs.  If you have multiple AdWords campaigns or AdGroups, our call extension auto-assignment is a quick and simple method for Delacon to automatically assign numbers to your AdGroups and campaigns on your behalf. Auto-assignment also balances AdGroups based on the number of impressions your ad receives to maximise data precision.

Maintain Standard/Manual Call Extension Assignment

When the client is using the standard/manual call extension assignment, means Delacon DOES NOT have the ability to control the assignment, the client will have to take full responsibility to assign numbers to the relevant Ad groups.
Whenever a new AdGroup is created, the client will need to assign the relevant Delacon call ext number to the AdGroup.

Maintain Call Extension Auto-Assignment

If the client has requested Delacon to do the Auto-Assignment, means Delacon has been given relevant permission to assign Call Extension Numbers.
The client has to ensure one Delacon Call Ext Number is at the campaign level at all time (Initially and anytime afterward).
Whenever a new AdGroup is created, the client will need to put a random Delacon call ext number to it, then Delacon will start to receive impressions from the new AdGroup and will be assigning numbers automatically based on the impression data captured.
In case the client has created a massive amount of adgroups or didn't put Delacon call ext numbers on it, please send the complete list of AdGroup IDs (including 30days impression data if available) and Delacon Support can trigger the auto-assignment process for the new AdGroups.