Delacon’s Google Ads (AdWords) CallOnly ad mapping enables you to place call tracking numbers into Google’s Ads' CallOnly ads. This allows calls made directly from the CallOnly ad without the caller clicking through to the landing page to be tracked.
There is a four-step setup process to set up fundamental CallOnly ad mapping:
- Setup your CID and call tracking numbers (this step may be done by your Delacon Account Manager).
- Setup Delacon’s Google Ads integration.
- Google Ads CallOnly ad mapping.
- Enter Call Tracking numbers into Google Ads CallOnly ads.
Step 1 – Setup of CID and Call Tracking numbers
This step will be done in conjunction with your Delacon Account Manager. Please speak to them before completing this step.
CIDs created for CallOnly ads should only have one number associated with them. If you are creating multiple CallOnly ads, you will need to follow this process for each number.
To order new numbers through our portal, please follow this process.
If you require a large amount of new numbers, please email firstname.lastname@example.org with the quantity of new call tracking numbers you require and Delacon’s Provisioning Team will set these up for you.
If you have an IVR:
If you have an IVR attached to the call extension numbers and you want to report on the menu tones selected by callers, please email your IVR menu tones to email@example.com and copy in your Account Manager requesting setup of DTMF Capture and description.
Step 2 – Set up Delacon Google Ads Integration
You will need to ensure that your Google Ads Integration is complete before you can integrate CallOnly ads. Please follow this guide to setting up your Google Ads integration.
Step 3 – Google Ads CallOnly ad mapping
In order for your Google Ads CallOnly ads to work, you must map each Delacon phone number that has been mapped in CallOnly ads to the respective Google Ads ID.
Please follow the steps below to complete this process:
Click on 'Call Only Campaigns' tile:
Click on the 'Add New' button:
Click on the link in the pop-up box:
Select the tracking number you wish to map, and select the Google Ads ID you want to map to by clicking the checkboxes. Make sure to define whether you are using Google Forwarding (GFN), and set the timezone. The timezone should match the timezone defined in your Google Ads account. Once everything is defined, click 'Submit':
You have completed the Delacon CallOnly ads Setup. To enter the call tracking numbers as your Google Ads CallOnly ad numbers in your Google Ads campaigns, please follow the process in step 4.
Please note: you can map multiple tracking numbers to one Google Ads ID, but you cannot map a tracking number to multiple Google Ads IDs.
Step 4 – Add new call tracking numbers into Google Ads
You have two options when adding new call tracking numbers to Google Ads. You can either add them at a Campaign level or at an AdGroup level. The process for adding to either Campaigns or AdGroups is the same:
Sign into your Google Ads account
Navigate to 'Campaigns' in the left-hand menu:
Click Ads & extensions in the left-hand menu, and then click Ads:
Click on “+” icon and select “Call Ad” from the pop-up menu.
Select the Campaign and AdGroup for the Campaign
Select the country you are setting up CallOnly Ads for and enter the Delacon Call Tracking number you have been assigned:
Fill in the remainder of the fields with your required Headline(s), Description(s), etc.
It is strongly recommended that you ensure Call Reporting is turned on for your Google Ads account:
Follow the instructions here to manage Call Reporting in Google Ads.
If it is turned on, when a call is made, Google Ads will show the Delacon number on the Google Search Results but a Google Call Forwarding number on the dial pad which will forward to the same Delacon number. This way Google also maintains some basic call data.
Delacon system uses Google call details to match with Delacon call details to obtain the AdGroup and the Campaign. This helps in getting to the advertisement and the keyword for which this CallOnly ad was shown in Google Search Results.
Once Call Reporting is turned on, please contact your Delacon Account Manager so that the appropriate configuration can be managed on the Delacon side to allow you to utilise Google Call Details.
Click 'Save New Ad'.
Repeat the above process for every Campaign/AdGroup you are adding a CallOnly ad to.
- Please make sure the number chosen for CallOnly ads is not used for any other call extensions or location extensions. Otherwise, this will conflict with the call extensions at the time of data gathering process from Google Ads.
- If you have not previously verified the ownership of your domain in Google Ads, you may find that your CallOnly ads get disapproved. This happens when Google crawls the website and does not find the Delacon number that is being used in the call extensions.
There are two ways to fix this issue, which are covered in this support article: https://support.google.com/adwordspolicy/answer/6368661
Please navigate down to the ‘Unverified phone number’ section.
For further help, please contact firstname.lastname@example.org
This completes the CallOnly ad integration.