Delacon’s AdWords (Google Ads) CallOnlyAd mapping enables you to place call tracking numbers into Google’s AdWords Call Only Ads. This allows calls made directly from the call only ad without the caller clicking through to the landing page to be tracked.
There is a four-step setup process to set up fundamental call only ad mapping:
- Setup of your CID and call tracking numbers (this step may be done by your Delacon Account Manager).
- Setup Delacon’s AdWords Integration.
- AdWords CallOnlyAd Mapping.
- Enter Call Tracking Numbers into AdWords CallOnly Ads.
Step 1 - Setup of CID and Call Tracking Numbers
This step will be done in conjunction with your Delacon Account Manager. Please speak to them before completing this step.
Decide on the amount of call tracking numbers
You will need to decide on how many call tracking numbers you will need for your AdWords call only ads. The amount of numbers you will need will depend on the number of impressions you expect your ads to receive.
Generally, we recommend 1 number per 3,000 campaign impressions per month. If you expect a high volume of impressions, we would recommend you use multiple tracking number for multiple campaigns.
Once you have decided on the amount of call tracking numbers you require, you will need to order them. You have two options for ordering numbers:
Option 1: Self Ordering
You can order call tracking numbers with our self-ordering tool in the Delacon Portal:
- Login to Delacon Portal
- Click on ‘Campaign Directory’ and ‘Order Numbers’
- Select ‘Add new CID’
- Enter CID details:
- Campaign/Business name: Choose a name for your phone number that is easily identifiable. We suggest naming it after the AdGroup or Campaign the number will be used on followed by ‘_ AdWords_CallOnly’.
- Sub Campaign/Business Category: We suggest using ‘AdWords_CallOnly’ so it is easily identifiable as a phone number associated with an AdWords campaign.
- Email Address: Enter the email address your call notification emails will be sent to.
- Termination Number: Enter the number where calls will be routed to.
- Business Phone Number: Enter the number where calls will be routed to.
- Select ‘1’ for quantity of new numbers
- Check the ‘Accept terms and conditions’ box and click ‘Proceed to confirmation’
Please note if you require multiple numbers to add to your call extensions, you will need to follow this process for each number. Do not select more than 1 number/CID when ordering.
If you require a large amount of new numbers, please follow the process below.
Option 2: Email Delacon
Email firstname.lastname@example.org with the amount of new call tracking numbers you require and Delacon’s Provisioning Team will set these up for you or contact your account manager.
If you have an IVR:
If you have an IVR attached to the call extension numbers and you want to report on the menu tones selected by callers, please email your IVR menu tones to email@example.com and copy in your account manager requesting setup of DTMF Capture and description.
Step 2 - Setup Delacon AdWords Integration
Once your numbers have been provisioned, in order to setup Delacon’s Call Extensions, you will need to setup Delacon’s AdWords integration. Please follow the steps below:
Navigate and click on the Integration menu in the left sidebar:
Navigate and click on the Google AdWords Integration menu in the left sidebar:
On the next screen click on “Link Service - New AdWords Authorization”
After login, click on “Link Service - New AdWords Authorization”
Click on “Allow”
On the next screen enter your Delacon login details again:
You now need to map the Service ID with the AdWords ID.
To do this, check the box for each Service ID (CID) you want to map then click “Map Configuration”:
Once Mapped a pop-up box will display:
This completes the integration.
Once integrated, the AdWords data will be available for AdWords generated calls which have Google Click Id (GCLID) in the landing page. Data will generally be available from the next day following the integration.
Please note the AdWords data is only available after next day after 7AM Australian Eastern Daylight Time.
Step 3 - AdWords CallOnlyAd Mapping
In order for your AdWords call only ads to work, you will be required to map each Delacon phone number that has been mapped in call only ads to the respective AdWords ID.
Please follow the steps below to complete this process:
Click on Call Only Campaigns:
Click on Add New button:
Click on the link in the pop-up box:
Select the tracking number you wish to map, select the AdWords Id you want to map to and click Submit:
You have completed the Delacon Call Extensions Setup. To enter the call tracking numbers as your AdWords call only ad numbers in your AdWords campaigns, please follow the normal practice.
Please note: you can map multiple tracking number to one AdWords ID however you cannot map a tracking number to multiple AdWords Ids.
Step 4- Add new call tracking numbers into AdWords
Section A: Delacon’s call only ad number
You have two options when adding new call tracking numbers to AdWords. You can either add them at a Campaign level or at an AdGroup level. The process for adding to either campaigns or AdGroups is the same:
Sign into your AdWords Account
Navigate to 'Campaigns' in the left-hand menu:
Click Ads & Extensions in the left-hand menu, and then click Ads:
Click on “+” icon and select “Call Ad” from the pop-up menu:
Select the campaign and adgroup for the campaign
Select the country you are setting up Call Extensions for and enter the Delacon Call Tracking number you have been assigned:
Call Reporting in Google Ads:
This is recommended to be turned on.
Follow the instructions here to manage Call Reporting in Google Ads.
If it is turned on, when a call is made, AdWords will show the Delacon number on the Google Search Results but a Google Call Forwarding number on the dial pad which will forward to the same Delacon number. This way Google also maintains some basic call data.
Delacon system uses Google call details to match with Delacon call details to obtain the AdGroup and the Campaign. This helps in getting to the advertisement and the keyword for which this call extension was shown in Google Search Results.
It is recommended to turn on, however, it is not mandatory. If it is turned off, then the Delacon number will display on the dial pad as well.
Note – If chosen to turn on, contact your Delacon Account Manager so that appropriate configuration can be managed on Delacon side as well to utilize Google Call Details.
The below fields are optional to complete
Note – It is recommended to have the schedule for “All Days” 12:00AM to 12:00AM. If there is a need for the termination number to be different for “Out Of Hours”, contact your Delacon Account Manager to setup the OOH phone number configuration.
Repeat the above process for every campaign/AdGroup you are adding a call only ad to.
- Please make sure the number chosen for call only ads is not used for any other call extensions or location extensions.Otherwise, this will conflict with the call extensions at the time of data gathering process from Google Ads.
- If you have not previously verified the ownership of your domain in AdWords, you may find that yourcall onlyads get disapproved. This happens when Google crawls the website and does not find the Delacon number that is being used in the call extensions.
There are 2 ways to fix this issue, which are covered in this support article:
Please navigate down to the ‘Unverified phone number’ section.
For further help, please contact firstname.lastname@example.org
This completes the call only ad integration.
Note – For additional information about integrating data from Google Call Only Ads into other systems for reporting purposes, please click here