When a customer commences a search on the internet, call tracking captures the journey from the initial referral, through to the pages that the customer browses, right down to the page that a phone call is made from - providing Delacon call tracking code is present on all pages.
The Search Engine and Type columns in the call log will give you the starting point of the caller's journey.
Below is an overview of our default values:
|Call log value||explanation|
|direct||the caller directly entered the website without the use of a search engine|
|referral from Google search engine|
|bing||referral from Bing search engine|
|Yahoo||referral from Yahoo search engine|
|internal||the starting point of the caller's journey was a web page from the same domain. This entry usually indicates a broken chain in our tracking code. Please refer to here for more info.|
the caller entered the website from a mobile app or search function, such as Apple Siri, Google Home, etc.
Note, if the caller used a web browser search engine on their mobile, the system will still take google, yahoo, bing, etc as the source of origin.
|referral from Facebook|
|(blank)||no web session information is available for this call, ie it is an offline call.|
The value in the search engine column can also be customised by defining the utm_source parameter in the referral URL.
|Call log entry||explanation|
|free||caller entered website through a free search on a search engine|
|paid||caller entered website through a paid ad on a search engine|
|(blank)||no web session information is available for this call, ie it is an offline call|
|call extension||if the Adwords Call Extension integration has been completed in the Delacon portal, our system will automatically add all calls to a call extension campaign as Google / Call ext|
The value in the type column can also be customised by defining the utm_medium parameter in the referral URL.