Introduction
Set up
Identify your goal completion for Delacon calls and Web Enquiries by following these steps:
Conversions >> Goals >> Overview >> Goal Option (see screenshot below)
- Login Google Ads at https://ads.google.com/
- Click on Tool & Settings from the top right menu

- Under 'Measurement' column select 'Conversions'

- Click on the blue + button to add a new conversion
- Choose 'Import'

- Select Google Analytics the click continue

- Select the Delacon calls and Web Enquiries as per identified in Step 2 above
- Click "Import & Continue"
Creating Custom Columns for Cost per Delacon Calls
Custom columns offer a quick solution if you’re interested in seeing only part of the data for a metric. Custom columns also allow you to make your own metric based on existing metrics in Google Ads, for example 'Cost per Lead (CPL)'
The following steps show you how to create a new metric for the combination of 'Cost per Delacon calls' and 'Cost per Web enquiries', this is essentially your CPL for Delacon calls and web enquiries combined in a single metric.
Step 1:
- Login to your Google Ads account, click on the Campaigns menu
- Click on 'Columns' and from the list select ‘Modify Column...'
Step 2: Find and Click on 'Custom columns' then choose + CUSTOM COLUMN
Step 3: Insert a name for your Cost per Lead, for example: 'Cost per Delacon Calls and Web Enquiries'
Within the Formula field, Insert 'Cost' and select 'Cost' from the list
Once 'Cost' is added, Select 'Divide'
Select 'left parenthesis'
Then add 'Conversions' by typing 'Conversions' and select it from the list
Once 'Conversions' added, within the 'Segment' area on the right side click on the 'Conversions' menu
then click on 'Conversion action'
Find and select your 'Delacon calls' conversion, This will segment your 'Conversions' for 'Delacon calls' only, for example: 'Conversions: Delacon Calls'
Click 'Add'
Then add 'Conversions' by typing 'Conversions' and select it from the list
then click on 'Conversion action'
Select 'web enquiries'
Click on 'right parenthesis'
That is your formula for 'cost per Delacon calls and Web Enquiries' combined'
Within 'Column format' select 'Money' option
Then click Save
Step 4:
Click APPLY To view 'Cost per Delacon Calls and Web Enquiries'
Step 5:
'Cost per Delacon Calls and Web enquiries' should now be available along with other Campaign information
Step 6:
To view Cost per Delacon call and Web enquiries for 'Keyword' click on the 'Search keywords' from the menu on the left
If you would like to see Cost per Delacon calls side by side with Cost per Web enquiries, please follow this link
If you would like to see CPL in Google Analytics, click on this link
If you have any questions or require further assistance, please don't hesitate to contact Delacon support.
Comments
0 comments
Please sign in to leave a comment.