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Delacon Call Tracking to calculate Paid Search Cost Per Lead (CPL)

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Introduction

If you are looking to calculate your cost per lead/CPL from campaigns, ad groups and keywords, this guide will show the set up to be completed.

CPL refers to the cost taken to acquire a lead.

Set up

There are various integrations that can assist you with obtaining your most accurate CPL, Delacon recommend referring to the below user guides that are applicable to your business.

 

Google Analytics:

Both of the below guides must be completed to use GA as an accurate CPL measuring tool. The first guide assists with the basic setup steps; while the second allows for tuning and configuration of this integration.

 

Google Ads (measuring CPL for calls from website)

Importing Google Analytics Delacon goal conversions with Google Ads/Adwords. It is important to complete this guide in order to measure calls and CPL within the Google Ads platform. This will allow you to access CPL data directly from your Google Ads. You can also use the support article below for further clarity.

https://support.google.com/analytics/answer/1034306?hl=en

 

Google Ads/Adwords (measuring calls from call extensions)

If you have Delacon Call Extensions within Google Ads, you will need to complete the setup process as per the below user guide:

https://support.delaconcorp.com/hc/en-us/articles/360033349094-Setting-up-Delacon-AdWords-Call-Extensions

 

DoubleClick Campaign Manager Integrations for calls from website

This guide will allow for the measurement of CPL in both DoubleClick Campaign Manager and DoubleClick Search platforms. You will need to complete the setup process as per the below user guide:

https://support.delaconcorp.com/hc/en-us/articles/360020832394-DoubleClick-Campaign-Manager-Integration-for-website-calls-only

 

Search Ads 360/DoubleClick Search Integrations for calls from Call Extensions

This guide will allow for measurement of CPL of call extensions in the DoubleClick Search platform. https://support.delaconcorp.com/hc/en-us/articles/360020533134-DoubleClick-Search-Ads-360-Integration-For-Call-Extensions-only-  

By setting up all the relevant above integrations you are in the best position to determine your CPL.

Once the relevant above guides have been executed; you can create custom CPL reports in the below platforms by following these guides. By having CPL data available across various platforms, you have the flexibility to view your stats in a way most suitable to the needs of your business.

Once CPL has been correctly set up, you can begin to look at your CPA (Cost per Acquisition), which is the cost of actually acquiring a new customer. Please click on this link to begin setting up your CPA 

https://support.delaconcorp.com/hc/en-us/articles/360039795793-Delacon-Call-Tracking-to-calculate-Cost-per-Acquisition-CPA-

If you have any questions or require further assistance, please don't hesitate to contact Delacon support

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