Offline conversion events to Facebook from phone calls in Delacon

Step 1

Create an offline event set for Delacon calls in Facebook for Business - https://en-gb.facebook.com/business/help/339320669734609?id=565900110447546​

​Step 2​

Create a custom conversion to be associated with the offline event set – ​

https://en-gb.facebook.com/business/help/182135238967018?id=565900110447546

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Please review the Zapier integration guide that will take you through the steps for connecting your Delacon call data with Zapier.

You will need to complete Steps 1 (Linking Delacon and Zapier) and 2 (Creating a Zap) of that guide. For step 3 (Setting up an Action), please return to this guide to connect your Zap to Facebook.

Step 3

For your Zap from Delacon, you will still need to​ add a filter to only send calls that match Facebook as the referral A. You can also add extra filters, for example, adding caller intent to leads that come from a specific pattern in your IVR B , as shown below.

Step 4​

​Search for Send Offline Event in Facebook Offline Conversions and Choose Facebook Account

Step 5​

Select the Facebook Business account and Event set for the Delacon calls (as defined under Step 1). Add the landing page A information as a Custom Data to capture the campaign information.

Please note, you will have to set up the UTM parameters beforehand so that the source of the call will be captured as "Facebook" in the Delacon reporting. More info can be found in this guide.​

Other optional events can be added, such as Caller Phone Number, Country, Value, etc 

Step 6​

​Click on Done Editing. Please note that due to the method we push data, testing on the Delacon trigger doesn't work at the moment. Skipping the test is required to proceed with building the  Zap at this point in time. It won't impact the functionality of the Zap.

Step 7​

​Make sure you turn your Zap on. Simply click the ‘on’ button to turn it on and start running tasks

This completes the integration.

Please verify it is working by placing a test call to the Delacon tracking number and check that it is filtering through to Facebook Campaign Manager.

If at any stage you need assistance, please contact the Delacon Support Team on support@delaconcorp.com.