The best method for tracking the separate brands is to have two CIDs with different tracking numbers, as the calls made to each of the different numbers can be specifically attributed to the correct brand and allow for separate reporting on the performance of each. Additionally, with unique CIDs different call handling can be applied, such as sending calls to different answer points or playing a whisper message particular to the brand of the incoming call to the operator.
If you need to use a single CID then you will need to separate out calls to each business in the call reports, in particular the Call Tracking Landing Page and Pages Called from reports will be useful to determine the brand the customer has called. If you are running paid campaigns then you may also consider adding some additional tagging into the referral URLs, such as defining the source (eg utm_source=Delacon) which will allow for easier filtering.
Can I use a single CID for tracking 2 separate brands?
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