Cost per Lead within Google Search Ads 360

Introduction

If you are looking to calculate your cost per lead/CPL from campaigns, ad groups and keywords, this guide will show how to set this up within Google Search Ads 360

Please follow these steps below:

1. Login to Google Search Ads 360, Click on Columns

2. Click on Floodlight

3. Click on +NEW COLUMN

4. Insert the name in the column name, example: Cost per Lead (Delacon Calls)

5. Search for ‘Delacon’ in the search floodlight tags field

6. Click the >> arrow to add Delacon floodlight tags (you are able to add multiple floodlight tags to measure Cost per Lead for a combined conversion, example: Delacon calls from the website, Delacon calls from Call Extensions and Online form submissions, etc)

7. Within the Metric drop down menu choose “Cost/action” then Click Save

Cost per Lead should now be available along with other Google Search Ads 360 data

If you have any questions or require further assistance, please don't hesitate to contact Delacon support