UTM parameters to enhance call tracking

Call tracking works best by capturing dynamic information from the users browsing session, but there are several parameters that can be explicitly defined in the referral URL to force reporting in a certain way when needed. These are;

utm_source=x - Where "x" will be reported in the Search Engine field of the call reports and will overwrite the true search engine for the session, for example "Google" or "Bing".

utm_medium=x - Where "x" will be reported in the Type field of the call reports and will overwrite the true type for the session, for example "Paid" or "Free".

utm_term=x - Where "x" will be reported in the Keyword field of the call reports and will overwrite the true keywords for the session, for example "Delacon" or "CallTracking".

If defined this information can be used to group the results in the Delacon reporting, for example by exporting the call report as a CSV and sorting by the Search Engine column if utm_source is either Campaign1 or Campaign2