Introduction
If you are looking to calculate your cost per acquisition/CPA from campaigns, ad groups and keywords, this guide will show how to set this up within Google Search Ads 360
CPA refers to the cost to acquire a sales transaction
1. Login to Google Search Ads 360, Click on Columns
2. Click on Floodlight
3. Click on +NEW COLUMN
4. Insert the name in the column name, example: Cost per Acquisition (Delacon Calls)
5. Search for ‘Delacon’ in the search floodlight tags field
6. Click the >> arrow to add Delacon sales transaction floodlight tags (you are able to add multiple floodlight tags to measure Cost per Acquisition for a combined conversions, example: Delacon calls from website, Delacon calls from Call Extensions and Online form submissions, etc)
7. Within the Metric drop down menu choose “Cost/trans” then Click Save
Cost per Acquisition should now be available along with other Google Search Ads 360 data
If you have any questions or require further assistance, please don't hesitate to contact Delacon support
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