The Call Tracking Keyword report provides details on search engine keywords that are driving calls from your website. This is broken down into the following sections.
If you are not seeing keywords in your reporting please review this FAQ
A comparison graph showing the proportion of calls received for high performing individual keywords over the selected reporting period. The totals can be displayed when hovering over the graph elements.
Top 10 Keywords
Details of the top 10 keywords driving calls from your website.
Average Call Duration
A comparison graph showing the average call duration per keyword over the reporting period, to indicate which keywords result in higher call duration (in minutes). The totals can be displayed when hovering over the graph elements.
Details of all keywords captured during the reporting period, indicating;
- The keyword captured
- How many calls were made
- How many calls were from unique callers
- The average duration of calls for the keyword
You can access the Call Tracking Keyword report directly by clicking the following link: https://pla.delaconcorp.com/siteui/reports/keywordreports