Defining Source/Medium in Google Analytics for offline calls

Introduction

Defining the source/medium field will enable more meaningful reporting in Google Analytics by capturing all offline calls. The fields that were previously undefined can now be accurately measured to track all calls coming from call extensions, Google my business, social media, print, tv, radio and more. This means a complete picture of your sales and marketing efforts and a better understanding of campaign performance.

Setup

Step 1

Log in to the Delacon portal and navigate to Configuration -> Integrations - > Google Analytics

Step 2

For Existing Integration mappings, click Modify on the right hand side of your mapping to edit your source/medium value.

For New Integration mappings, follow the steps of Section 3 "Setting up Google Analytics in Delacon’s System (Required)" of this guide.

Step 3

At the bottom right hand corner of the page you will find the source/medium values. Enter what you would like to pass to GA. Examples of valuable sources include Call Extensions, Google My Business, Social Media and other offline sources such as Radio and TV. The source should be defined as the name of the source while the medium can have a broad definition (CPC) or a more specific definition such as (Callext) depending on your preference.

Examples:

Call Extensions or Call Only Ads= Source: Google; Medium: CPC or Callext

Google My Business= Source: Google; Medium: Organic or GMB

Print= Source: Print; Medium: Sydney Morning Herald

Tv= Source: TV; Medium: Channel 7

Radio= Source: Radio; Medium: Nova

Step 4

Click on Integrate to complete the integration.

Related Articles

• Universal Analytics Integration