IVR (Interactive Voice Response) Listening enables Delacon to detect caller intent. Customers select from an interactive menu (press 1 for sales, press 2 to speak to an operator) to be directed to the correct area of the business. The segmentation of calls enables more accurate marketing ROI. Delacon can push IVR results to platforms such as DoubleClick for automated bidding, as well as various other platforms you are already using.
For more information on how to enable IVR listening, please review this guide.