- Login Google Ads
- Click on Tool & Settings from the top right menu
- Under 'Measurement' column select 'Conversions'
- Click on the blue + button to add a new conversion
- Choose 'Import'
- Select Google Analytics the click continue
- Select the Delacon calls and Web Enquiries as per identified in Step 2 above
- Click "Import & Continue"
Creating Custom Columns for Cost per Delacon Calls
Custom columns offer a quick solution if you’re interested in seeing only part of the data for a metric. Custom columns also allow you to make your own metric based on existing metrics in Google Ads, for example 'Cost per Lead (CPL)'
The following steps show you how to create a new metric for 'Cost per Delacon calls', this is essentially your CPL for Delacon Calls
- Login to your Google Ads account, click on the Campaigns menu
- Click on 'Columns' and from the list select ‘Modify Column...'
Step 2: Find and Click on 'Custom columns' then choose + CUSTOM COLUMN
Step 3: Insert a name for your Cost per Lead, for example: 'Cost per Delacon Calls'
Within the Formula field, Insert 'Cost' and select 'Cost' from the list
Once 'Cost' is added, Select 'Divide'
Then add 'Conversions' by typing 'Conversions' and select it from the list
Once 'Conversions' added, within the 'Segment' area on the right side click on the 'Conversions' menu
then click on 'Conversion action'
Find and select your 'Delacon calls' conversion, This will segment your 'Conversions' for 'Delacon calls' only, for example: 'Conversions: Delacon Calls'
Within 'Column format' select 'Money' option
Then click Save
Click APPLY To view 'Cost per Delacon Calls'
'Cost per Delacon Call' should now be available along with other Campaign information
To view Cost per Delacon call for 'Keyword' click on the 'Search keywords' from the menu on the left
If you would like to create Cost per Lead for your Web Enquiries, repeat Steps 2 – 6 using your 'Web Enquiries' conversion action.
See example below 'Cost per lead' for both Delacon calls and Web enquiries
If you would like to see Cost per Delacon calls combined with Cost per Web enquiries, please follow this link
To see Cost per Lead information in Google Analytics please click on this link
If you have any questions or require further assistance, please don't hesitate to contact Delacon support.