Through a technical integration, Delacon’s call tracking solution sends call data into Skai (formerly Kenshoo) so that you can have easy access to all of your campaign performance data in one platform.
You’ll be able to more effectively analyse your online campaign performance across all your channels to more accurately determine your return on investment and to make fully informed decisions regarding the optimisation of your campaigns.
It’s no longer enough to analyse online web conversion analytics in isolation. As a Marketer, by collecting both web and call data in one platform, you’ll be able to more effectively analyse online campaign performance. With the inclusion of call data you’ll have a true representation of the success of online campaigns.
This guide describes the steps to integrate Delacon’s call tracking solution with Skai.
Set-up and Configuration
1. Create an account in Skai
If you don’t have an account already, you will need to create an account in Skai.
2. Login to Delacon
Login to your Delacon account.
The direct link is https://vxml5.delacon.com.au/site/jsp/login.jsp.
3. Add Kenshoo Mapping
Click on Integrations and then "Kenshoo".
4. Select the CID Business Account
Select the CID Business Account that you wish to integrate with Skai and click insert.
Your Delacon and Skai accounts are now mapped.
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