Integrating Delacon’s Call Tracking Solution with Acquisio

Introduction

Through a technical integration, Delacon’s call tracking solution sends call data into Acquisio so that you can have easy access to all of your campaign performance data in one platform.

You’ll be able to more effectively analyse your online campaign performance across all your channels to more accurately determine your return on investment and to make fully informed decisions regarding the optimisation of your campaigns.

It’s no longer enough to analyse online web conversion analytics in isolation. As a Marketer, by collecting both web and call data in one platform, you’ll be able to more effectively analyse online campaign performance. With the inclusion of call data you’ll have a true representation of the success of online campaigns.

Delacon’s original integration with Acquisio involved a one-to-one mapping between a CID and an Acquisio account, meaning data would be pushed to a single account when a call was received. While this was a sufficient process for most Acquisio users, if there were multiple Acquisio accounts in use for one client, only one account could be targeted. This posed a complication to clients with multiple accounts, regions and domains; that had numerous CIDs.

Our latest Acquisio integration which now allows for multiple/mass mapping, we are able to determine which Acquisio account was the source of the visit and push the calls to the relevant account.

The process is predominantly very similar, however clients with multiple accounts can now enjoy greater functionality with all calls seamlessly attributed to their relevant account.

This guide describes the steps to integrate Delacon’s call tracking solution with Acquisio.

Set-up and Configuration

1. Create an account in Acquisio

If you don’t have an account already, you will need to create an account in Acquisio.

Ensure the account has the Acquisio tracking information turned on

We need the following information from the Acquisio account:

FTP host : (It should be dataintegration.clientcampaigns.com)
FTP user :
FTP password :
Agency_id : (Please ensure this agency data can be accessed by Delacon user eltDelacon through webservice) "

2. Login to Delacon

The direct link is https://vxml5.delacon.com.au/site/jsp/login.jsp.

3. Add Acquisio Mapping

Click on Integrations and then Acquisio.

One Delacon CID can only be mapped to one Acquisio Account

4. Select the CID Business Account

Select the CID Business Account that you wish to integrate with Acquisio and click insert.

5.Confirmation

Your Delacon and Acquisio accounts are now mapped.

6. Contact Acquisio

Once set up and integration with Delacon is complete, you will need to contact your Acquisio account manager as Acquisio will need to set up a few things for you:

Please contact Acquisio to set up:

Acquisio Unique ID.

The sources specified in the upload file:

Calls with trkid – custom

Calls without trkid – custom

Call summary - custom1