Through a technical integration, Delacon’s call tracking solution sends call data into Acquisio so that you can have easy access to all of your campaign performance data in one platform.
You’ll be able to more effectively analyse your online campaign performance across all your channels to more accurately determine your return on investment and to make fully informed decisions regarding the optimisation of your campaigns.
It’s no longer enough to analyse online web conversion analytics in isolation. As a Marketer, by collecting both web and call data in one platform, you’ll be able to more effectively analyse online campaign performance. With the inclusion of call data you’ll have a true representation of the success of online campaigns.
Delacon’s original integration with Acquisio involved a one-to-one and mapping between a CID and an Acquisio account, meaning data would be pushed to a single account when a call was received. While this was a sufficient process for most Acquisio users, if there were multiple Acquisio accounts in use for one client, only one account could be targeted. This posed a complication to clients with multiple accounts, regions and domains; that had numerous CIDs.
Our latest Acquisio integration which now allows for multiple/mass mapping, we are able to determine which Acquisio account was the source of the visit and push the calls to the relevant account.
The process is predominantly very similar, however clients with multiple accounts can now enjoy greater functionality with all calls seamlessly attributed to their relevant account.
This guide describes the steps to integrate Delacon’s call tracking solution with Acquisio.
Set-up and Configuration
1. Create an account in Acquisio
If you don’t have an account already, you will need to create an account in Acquisio.
Ensure the account has the Acquisio tracking information turned on.
We need the following information from the Acquisio account:
FTP host : (It should be dataintegration.clientcampaigns.com)
FTP user :
FTP password :
Acquisio Agency_id : (Please ensure this agency data can be accessed by Delacon user eltDelacon through webservice)
2. Add the Acquisio Mapping in the Delacon portal
Contact the Delacon Support team at firstname.lastname@example.org to enable the integration for your account.
Once the integration has been unlocked for your account, log into your Delacon account and navigate to Configuration > Integrations > Acquisio or alternatively follow this direct link: https://pla.delaconcorp.com/siteui/configuration/acquisio
Select your Acquisio account and Delacon Service from the drop-down menus and confirm by clicking on "Save".
3. Contact Acquisio
Once set up and integration with Delacon is complete, you will need to contact your Acquisio account manager as Acquisio will need to set up a few things for you:
Please contact Acquisio to set up:
Acquisio Unique ID.
The sources specified in the upload file:
Calls with trkid – custom
Calls without trkid – custom
Call summary - custom1