Adobe Analytics Integration

Introduction

The Adobe Analytics integration allows for Delacon calls to be pushed into Adobe Analytics as an event.

Mapping Delacon Service IDs

1. Login to the Delacon Portal:
   
   

   https://pla.delaconcorp.com/siteui/login

2. Navigate to Reporting -> Integration:
3. Navigate to Adobe:
   
4. Click on ‘New Integration’:
5. Select the Service ID’s you want to map to Adobe Analytics and click ‘Add’:
6. Click Home

Adding Adobe Information

Once you have selected the Delacon Service IDs to map, you need to enter in the below Adobe Analytics information:

• Report Suite ID
• Event#
• URL

All of this information can be found in your Adobe Analytics instance.

Example of event# required is shown below

You have two options for updating this information in the Delacon Portal:

Option 1: Updating for all CIDs mapped:

On the Adobe integration screen, enter the above information in the relevant fields and click ‘Save’.

This will update all CID with the entered information.

Note: The URL should be in this format:  http://xxxxx.sc.omtrdc.net/b/s//6. Adobe ClientCare can help provide the URL.

Option 2: Updating CIDs individually

If you don’t want to update all of the CIDs with the same Adobe Analytics information, you can update each one individually.

1. Click on the ‘Edit’ button for the CID you want to update:

2. Update the relevant fields with the Adobe Analytics information and click ‘Confirm’:

3. Repeat the above process for all CIDs you want to update.

Provide Delacon with Event Variables

Once you have mapped your Adobe Analytics integration to Delacon and added the Adobe Analytics information, you will need to send to Delacon the Event Variables. The Event Variables are the pieces of call tracking data you want to track and report on in Adobe Analytics. 

Please email these through to your account manager.

See table below for the Event Variables (eVar) to be set up:

What does the data look like?

See screen shots below of Delacon Call Conversions in Adobe Analytics:

Call by Device Category

Call by Device Name

Call by Keyword

Call by Region

 Total Call Volumes by day:

 Call Volumes by Call Duration

 Total Call Volumes by Call Status