Introduction
The Adobe Analytics integration allows for Delacon calls to be pushed into Adobe Analytics as an event.
Mapping Delacon Service IDs
1. Login to the Delacon Portal:
https://pla.delaconcorp.com/siteui/login
2. Navigate to Reporting -> Integration:
3. Navigate to Adobe:
4. Click on ‘New Integration’:
5. Select the Service ID’s you want to map to Adobe Analytics and click ‘Add’:
6. Click Home
Adding Adobe Information
Once you have selected the Delacon Service IDs to map, you need to enter in the below Adobe Analytics information:
- Report Suite ID
- Event#
- URL
All of this information can be found in your Adobe Analytics instance.
Example of event# required is shown below
You have two options for updating this information in the Delacon Portal:
Option 1: Updating for all CIDs mapped:
On the Adobe integration screen, enter the above information in the relevant fields and click ‘Save’.
This will update all CID with the entered information.
Note: The URL should be in this format: http://xxxxx.sc.omtrdc.net/b/s//6. Adobe ClientCare can help provide the URL.
Option 2: Updating CIDs individually
If you don’t want to update all of the CIDs with the same Adobe Analytics information, you can update each one individually.
1. Click on the ‘Edit’ button for the CID you want to update:
2. Update the relevant fields with the Adobe Analytics information and click ‘Confirm’:
3. Repeat the above process for all CIDs you want to update.
Provide Delacon with Event Variables
Once you have mapped your Adobe Analytics integration to Delacon and added the Adobe Analytics information, you will need to send to Delacon the Event Variables. The Event Variables are the pieces of call tracking data you want to track and report on in Adobe Analytics.
Please email these through to your account manager.
See table below for the Event Variables (eVar) to be set up:
Attribute Name/API Key |
Description |
PLA_BusinessName |
The Business Name of the CID |
PLA_BusinessCategory |
The Business Category Name of the CID |
PLA_Caller |
The caller number in e.164 format, for example, Australia number is 61xxxxxxxxx |
PLA_CallerHashed |
The caller number in e.164 format and hashed by SHA256 |
PLA_CallNumber |
The number that the caller called |
PLA_CallTime |
The milliseconds call time in Epoch time |
PLA_Call_Id |
The Call ID |
PLA_Caller_Anon |
When this variable is used, the caller's number is presented anonymised using a UUID-generated random number. |
PLA_CallResult |
The result of the call: Answered, Busy, Hang UP |
PLA_CID |
The CID |
PLA_City |
The city the call originated from |
PLA_Dtmf |
The phone menu option selected by the caller |
PLA_DtmfDesc |
The name of the menu option selected by the caller |
PLA_Duration |
The duration of the call |
PLA_Efid |
The EFID value extracted from the landing page |
PLA_Exchange |
The exchange the call originated from |
PLA_Keywords |
The keywords that can extracted from the landing page |
PLA_LandingPage |
The landing page of the web session |
PLA_Locale |
The country and local language |
PLA_MID |
The MID |
PLA_PageCall |
The page visited when the call is made |
PLA_PageCallExtract |
A special way to transform the page call from into a string with ":" as separator. Each token is part of the page call url. For example: https://abc.com/xyz/hzk to abc.com:xyz:hzk |
PLA_Referral |
The referral page |
PLA_SearchEngine | The search engine used by the caller, i.e. Google, Bing, Yahoo, etc. |
PAL_SearchType | The type of search, i.e. organic, paid |
PLA_State |
The state the call originated from |
PLA_SurveyOutcome |
The outcome of the post call survey |
PLA_SurveySaleAmount |
The sales value if a sale occurred |
PLA_UserAgent |
The user agent of the browser |
PLA_TermNumber |
The termination number |
What does the data look like?
See screen shots below of Delacon Call Conversions in Adobe Analytics:
Call by Device Category
Call by Device Name
Call by Keyword
Call by Region
Total Call Volumes by day:
Call Volumes by Call Duration
Total Call Volumes by Call Status
Comments
0 comments
Please sign in to leave a comment.