In order to track only website site visitors that are appropriate for your requirements, the following tracking types are available
Track Just Google Paid
- Track only site visitors that have clicked through from Google Paid (AdWords) ads. The use of auto-tagging in AdWords is required.
Track Google Paid, Yahoo Paid, Bing Paid (includes Facebook Paid)
- Track only paid visitors from Google, Yahoo, Bing and Facebook. The use of auto-tagging in AdWords is required for Google, Yahoo and Bing.
Track All References
- All website visitors will be tracked, regardless of how they arrived on your website, which will include all visitors via paid and organic searches and direct entries to the website.
Track Google/Yahoo/Bing & All Organic
- All website visitors that have been referred to your site from any source will be tracked. Direct visitors to your site will not be tracked.
Track CPC campaign medium
- Track only referrals that contain ?utm_medium=cpc in the landing page URL
Matching criteria
Tracking Type | Matching criteria |
Just Google Paid |
Google Click IDs - gclid, wbraid and dclid |
Track Google Paid, Yahoo Paid, Bing Paid (includes Facebook Paid) |
Google Click IDs - gclid, wbraid and dclid Microsoft Ads Click ID - mscklid Yahoo Click ID - yclid Facebook Click ID - fbclid |
Track All References | none |
Track Google/Yahoo/Bing & All Organic |
For Organic, all referrals from Google, Yahoo, Bing search engines plus all matching criteria for paid |
Track CPC campaign medium |
utm_medium=cpc |
If the site visitor is not a match to the tracking type selected, then the Delacon number will not update and display for their browsing session.
If you have more specific tracking goals in mind that are not covered, please see Extra Tracking.
The Tracking Type can be edited in the Delacon portal by visiting Services > List Services > Edit > Tracking Type
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