This is a free format field that can be used to describe the specific purpose of the service. For example: Website Number or Yellow Pages Number.
This field can be used in conjunction with the Service Category field.
The Service Name / Business Name can be edited in the Delacon portal by visiting Services > List Services > Edit > Service Name.
Alternatively, you can click this direct link: https://pla.delaconcorp.com/siteui/services/listservice