If you want to limit the types of phone calls being tracked, you can extra call tracking criteria to specify this.
This is in addition to the five standard tracking options currently available.
There are four extra tracking variables available:
-
Lpg (landing page) - only track calls from a specific landing page
-
Ref (referral URL) - only track calls from a specific referral URL
-
Ip (IP Address) - only track calls from a specific IP address
-
UA (User Agent) - only track calls from specific user agents
These variables (used in JavaScript) allow you add these specifications to your tracking criteria. For example you may run a Paid Search campaign which directs traffic to a specific landing page and may only want to track calls made from that landing page rather than all your Paid Search campaigns, or you may want to filter out certain IP addresses (such as those from staff phone or computers) so those calls are not tracked.
The extra call tracking criteria can be entered for each CID in the Extra Tracking Criteria field in the Edit Business Details section of the Delacon Portal:
Examples of extra tracking criteria:
- lpg.match(/compaign1/) ; campaign1 is part of landing page URL, the match is a regression expression, so be careful. Otherwise it can be 'lpg.indexOf("compaign") != -1
- ref.match(/facebook/) ; referral from facebook, however, be careful as some mobile browsers hide the referral information
- ip!=('12.23.45.67') ; filter out certain IP addresses such as customer’s home IP address
- ua.match(/android/) || ua.match(/iphone/) || us.match(/mobile/) ; only for mobile browser
If you would like to use this Extra Tracking Criteria, please speak to your account manager or contact Delacon Support.
For a guide on setting up call tracking, click here.
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