DoubleClick Campaign Manager (DCM) Integration for website calls only

To start, contact your DoubleClick Account Manager at Google to inform them you wish to enable the Delacon + DoubleClick integration. Please be aware that Google may require specific authorisation(s) from you in order to enable the integration.

This step will grant Delacon access to onboard offline conversion data into your DoubleClick Campaign Manager account. Permissions will be used to limit Delacon’s ability to only insert conversions via the API.

2.a Create a new user role: Admin >> User roles >> New

• User role name: Delacon Offline Conversions
• Source user role: Advertiser/Reporting Login
• Save

2.b Create a new user profile: Admin >> User profiles >> New

• Email: dcm@delaconcorp.com
• Profile name: Delacon_[Advertiser]
• User role: Delacon Offline Conversions

1. Under Trafficking, enable the following options:

• Floodlight: full access
• User profiles: read-only access

2. Under Reporting, please select All.

3. Save

Floodlight activities are used in DoubleClick to group conversions by products, product groups, customer types, conversion channels or any other meaningful structure. This enables DoubleClick Campaign Manager reporting to filter advertising campaign conversions.

If your offline conversions goal is to track how your customer interacts with your call centre, progresses through an IVR and corresponding sales & leads, your mapping may look like:

Note: If you must upload the same conversion into both this Conversions API and the DoubleClick Search API, you should define two different floodlight activities – one to be populated by the DoubleClick Search API, and one populated by the DoubleClick Conversions API. 

3.a Creating the Floodlight activities and custom variables in DoubleClick Campaign Manager

Create new Floodlight activities (conversion tags) for Delacon to push data to DoubleClick. Please note the below ‘activity’ is an example, advertisers can create any name for labels and send to Delacon. See the suggested naming convention below. For each action that you would like to track, you should create a new Floodlight Activity; more specifically, there should be a one-to-one relationship between each IVR option or signal during a call and the DoubleClick Floodlight activity. 

There are no restrictions on the minimum/maximum quantity of conversion labels.

1. Advertiser settings >> Floodlight activity groups >> New: “Delacon”

2. Advertiser settings >> Floodlight activities >> +New : “[Insert Name of Floodlight Activity from 3. Above]”* 

Without IVRs
 

With IVRs 

3.b Creating Custom Floodlight Variables in DoubleClick Campaign Manager

Custom Floodlight variables enable you to capture additional valuable information beyond just a phone call conversion that you collect with standard parameters via the Floodlight tag.

Custom variables use the (case sensitive) keys u1, u2 etc. Please make sure to add user-friendly, simple names to your custom floodlight variables to make these parameters easier to understand and interpret in reports.

The following are available items you can use as custom variables

You can specify any U variable as needed, below are example custom variables only

To create or edit a custom variable:

1. Prior to commencing these steps, please inform Delacon Support and your account manager
2. Go to the Delacon Floodlight configuration tab, then click Custom Floodlight variables.
3. For each custom variable you want to create or edit, enter a custom variable name above
4. Choose string for all the custom variables types.

There are a few considerations for variable values:

Step 1

Contact the Delacon Support team at support@delaconcorp.com to have the DCM integration enabled on your account and wait for their confirmation.

Step 2

Log into the Delacon portal and navigate to Configuration > Integrations > Campaign Manager, or click on this direct link: https://pla.delaconcorp.com/siteui/configuration/dcmtoken

Step 3

To start the integration process, click on ‘Add New Mapping’ and confirm that you have added dcm@delaconcorp.com to an advertiser or agency role by clicking on ‘Yes’  in the pop-up window. 

Step 4

Complete the required sections of the integration interface

1. Select the Service ID(s) (CIDs) you are connecting to your DoubleClick Account. Note you can select multiple services at a time.
2. Add the Floodlight Activity ID, Floodlight Configuration ID and Profile ID into the respective fields. Click on the "i" symbol next to each of the parameters for more guidance on where to find them in your Campaign Manager account.
   
3. For Conversion Value, add a monetary value that will apply to each conversion. We recommend leaving it as "1".
4. Add any relevant Conversion Criteria. A conversion criteria can further specify which calls are pushed against each floodlight. Possible criteria are for example IVR options or call duration. For more info on possible criteria, please review this FAQ. Contact the Delacon Support team for assistance in setting these up.
5. For Upload Conversion, leave the default setting as "online".

Step 5

Click on ‘Add New Mapping’ to save the details and repeat steps 4 and 5 for each Floodlight tag you are setting up. 

Below the integration mappings, you will have a menu to map the custom variables set up under Step 3.

Add a new custom definition

Click on the 'Add New Custom Variable button'.

• add the DCM variable (U-variable) as set up in Campaign Manager
• From the drop-down menu, select the corresponding Delacon parameter, eg. Service Name
• add any custom functions

Click on "Save".

This will add the configuration and will be shown as below:-

Edit and Remove existing custom definition

You can edit or remove any existing custom definitions by clicking on the respective buttons.

1. How does the DoubleClick Campaign Manager (DCM) API differ from and/or work with the DoubleClick Search (DS) API?

● DoubleClick customers using both APIs should be careful not to upload the same conversion to the same Floodlight Activity via both APIs -- DoubleClick does not support deduplication across APIs.

● If a customer must upload the same conversion into both APIs, we suggest defining two different floodlight activities – one populated by the DoubleClick Search Event API, and one populated by the DoubleClick Conversions API.

● Ultimately, DoubleClick does anticipate that both APIs will be unified. 

● Advertisers cannot specify attribution method on the upload for the DoubleClick Conversions API - this differs a bit from the DoubleClick Search API, where an advertiser can upload a conversion pre-attributed to a specific click and the attribution is joined accordingly. DoubleClick anticipates this feature being enabled in the DoubleClick Conversions API in the future.

2. How do I find the DCM User Profile ID?

In DCM, navigate to: Admin > User Profile. Search for “Delacon”. The Profile ID is next to the name.

Appendix A: Finding your Custom Floodlight Variable Type ID

In the above example, the Floodlight Variable Type for product_group is "u1"

Appendix B: Finding your Floodlight Configuration IDs

Your Floodlight Configuration is your parent Advertiser ID in DCM. In the below example the Floodlight Configuration Id is 4379161.

Appendix C: Finding your Floodlight Activity IDs

Your Floodlight Activity ID is found next to your Floodlight Activity in the Floodlight Activities tab within your Advertiser. In the below example the Floodlight Activity Id is 6098950.

Appendix D: Finding your Profile IDs

Your Profile ID is available under Admin > User Profiles and searching for Delacon. The ID is next to the User Profile. In the below example the Profile Id is 2916029.