DoubleClick Campaign Manager (DCM) Integration for website calls only

Steps of your DCM Conversions Integration

We are excited to get you started on your DoubleClick Conversions API integration with Delacon. Follow the steps in this guide to enable Delacon to upload your matched call tracking conversion data to your DoubleClick Campaign Manager account including Search Ads 360 (DoubleClick Search). In order for Delacon to collect the relevant data and deliver it to your DoubleClick Campaign Manager account, you will complete the following 6 steps:

1. Inform your DoubleClick Account Manager that you want to setup the DoubleClick Campaign Manager Conversion API integration with Delacon.

2. Grant Delacon user access to post offline conversions to your account. 

3. Set up your Floodlight activities and custom variables 

4. Delacon Required Steps

5. Inform Delacon of Completed Setup 

6. Customer Support

1. Authorise Delacon to send data to your DoubleClick Campaign Manager account

To start, contact your DoubleClick Account Manager at Google to inform them you wish to enable the Delacon + DoubleClick integration, this may require your formal written authorisation as per below template

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You should then receive an email confirmation from your DoubleClick Account Manager asking for confirmation to allow Delacon to send data into your account

At this point in time, you should also email support@delaconcorp.comand your Delacon Account Manager to enable the DCM integration. 

2. Grant Delacon user access to post offline conversions to your account

This step will grant Delacon access to onboard offline conversion data into your DoubleClick Campaign Manager account. Permissions will be used to limit Delacon’s ability to only insert conversions via the API.

2.a Create a new user role: Admin >> User roles >> New

• User role name: Delacon Offline Conversions
• Source user role: Advertiser/Reporting Login
• Save

2.b Create a new user profile: Admin >> User profiles >> New

• Email: dcm@delaconcorp.com
• Profile name: Delacon_[Advertiser]
• User role: Delacon Offline Conversions

1. Under Trafficking, enable the following options:

• Floodlight: full access
• User profiles: read-only access

2. Under Reporting, please select All.

3. Save

3. Set up your conversion label mapping and share that with Delacon

Floodlight activities are used in DoubleClick to group conversions by products, product groups, customer types, conversion channels or any other meaningful structure. This enables DoubleClick Campaign Manager reporting to filter advertising campaign conversions.

If your offline conversions goal is to track how your customer interacts with your call centre, progresses through an IVR and corresponding sales & leads, your mapping may look like:

Note: If you must upload the same conversion into both this Conversions API and the DoubleClick Search API, you should define two different floodlight activities – one to be populated by the DoubleClick Search API, and one populated by the DoubleClick Conversions API. 

3.a Creating the Floodlight activities and custom variables in DoubleClick Campaign Manager

Create new Floodlight activities (conversion tags) for Delacon to push data to DoubleClick. Please note the below ‘activity’ is an example, advertisers can create any name for labels and send to Delacon. See the suggested naming convention below. For each action that you would like to track, you should create a new Floodlight Activity; more specifically, there should be a one-to-one relationship between each IVR option or signal during a call and the DoubleClick Floodlight activity. 

There are no restrictions on the minimum/maximum quantity of conversion labels.

1. Advertiser settings >> Floodlight activity groups >> New: “Delacon”

2. Advertiser settings >> Floodlight activities >> +New : “[Insert Name of Floodlight Activity from 3. Above]”* 

Without IVRs
 

With IVRs 

3.b Creating the Floodlight Custom Floodlight Variables in DoubleClick Campaign Manager

Custom Floodlight variables enable you to capture additional valuable information beyond just a phone call conversion that you collect with standard parameters via the Floodlight tag.

Custom variables use the (case sensitive) keys u1, u2 etc. Please make sure to add user-friendly, simple names to your custom floodlight variables to make these parameters easier to understand and interpret in reports.

The following are available items you can use as custom variables

You can specify any U variable as needed, below are example custom variables only

To create or edit a custom variable:

1. Prior to commencing these steps, please inform Delacon Support and your account manager
2. Go to the Delacon Floodlight configuration tab, then click Custom Floodlight variables.
3. For each custom variable you want to create or edit, enter a custom variable name above
4. Choose string for all the custom variables types.

There are a few considerations for variable values:

4. Delacon Required Steps

1. Login to the Delacon Portal: https://pla.delaconcorp.com/siteui/login
2. Enter in your Username and Password and click ‘Login’:
   
   
   If you can’t remember your login details, please contact your account manager or email support@delaconcorp.com
3.  Once logged in, you will need to navigate to the Integrations menu by clicking on Reporting → Integrations
   
   
4. In the integrations menu, you will need to navigate to the DoubleClick Campaign Manager Integration page by clicking on DC:
   
   
5. The DoubleClick Campaign Manager Integrations Page will now load. To start the integration process, click on ‘Add New Mapping’:
   
   
6. Click ‘Yes’ when prompted with question Is dcm@delaconcorp.com added to your advertiser or agency account?’:
   
   
7.  In the Add New Mapping menu, you will need to:

   1. Select the Service ID (CID) you are connecting to your DoubleClick Account.
      
      

   2.  Fill in relevant details:

      1. Floodlight Activity ID
         
         

      2. Floodlight Configuration ID
         
         
         
      3. Profile ID
         
         
      4. Leave as the default setting:
         
         

8. Click on ‘Add New Mapping’

9. Repeat steps 5-9 for each Floodlight tag you are setting up. 

5. Inform Delacon of Completed Setup

Upon completion of the steps above, please email Delacon support (support@delaconcorp.com) and your account manager with: 

1. Confirmation that you have completed steps 1-9 above.

2. Advertiser ID (See Appendix A)

3. Delacon Access Profile ID for dcm@delaconcorp.com within DCM

4. All Floodlight Activities IDs - both Floodlight IDs and Floodlight Config IDs.

5. Add any additional parameters as needed - like custom variable mapping, etc.

Delacon will set up the integration.

6. Customer Support

If you require customer support setting up this integration, please contact support@delaconcorp.com or speak to your Delacon account manager.

Frequently Asked Questions

1. How does the DoubleClick Campaign Manager (DCM) API differ from and/or work with the DoubleClick Search (DS) API?

● DoubleClick customers using both APIs should be careful not to upload the same conversion to the same Floodlight Activity via both APIs -- DoubleClick does not support deduplication across APIs.

● If a customer must upload the same conversion into both APIs, we suggest defining two different floodlight activities – one populated by the DoubleClick Search Event API, and one populated by the DoubleClick Conversions API.

● Ultimately, DoubleClick does anticipate that both APIs will be unified. 

● Advertisers cannot specify attribution method on the upload for the DoubleClick Conversions API - this differs a bit from the DoubleClick Search API, where an advertiser can upload a conversion pre-attributed to a specific click and the attribution is joined accordingly. DoubleClick anticipates this feature being enabled in the DoubleClick Conversions API in the future.

2. How do I find the DCM User Profile ID?

In DCM, navigate to: Admin > User Profile. Search for “Delacon”. The Profile ID is next to the name.

Appendix A: Finding your Custom Floodlight Variable Type ID

In the above example, the Floodlight Variable Type for product_group is "u1"

Appendix B: Finding your Floodlight Configuration IDs

Your Floodlight Configuration is your parent Advertiser ID in DCM. In the below example the Floodlight Configuration Id is 4379161.

Appendix C: Finding your Floodlight Activity IDs

Your Floodlight Activity ID is found next to your Floodlight Activity in the Floodlight Activities tab within your Advertiser. In the below example the Floodlight Activity Id is 6098950.

Appendix D: Finding your Profile IDs

Your Profile ID is available under Admin > User Profiles and searching for Delacon. The ID is next to the User Profile. In the below example the Profile Id is 2916029.