Google Ads (AdWords) Integration Guide

Step 1

• Login to the Delacon portal and navigate to Configuration → Integrations  →  Google Ads or click on this direct link: https://pla.delaconcorp.com/siteui/configuration/googleAdwords

Step 2

• click on Sign in with Google 

Step 3

• On the next screen, log in with your Google Ads account login details that contain the relevant Ad accounts.
• Click Allow to authorise Delacon to access your Google Ads account in order to retrieve keyword data.

Step 4

• you will automatically be re-directed back to the Delacon portal
• continue with Part II to complete the mapping

This step needs to be completed for each new CID.

Step 5

• Click on Link Service – Existing Adwords Authorisation and select the relevant Google Ads ID from the pop up. 

Step 6

• Select the tracking type from the drop-down menu based on where the tracking service will be used: Website, Call Extension or Call Only
• note, that you can't use the same service for multiple tracking types

Step 7

• map each of your Service IDs with the Google Ads ID by checking the relevant boxes. You can select multiple Service IDs and Google Ads IDs at the same time. 
• ensure to only map services relevant to the tracking type you selected under step 6
• click Map Configuration to complete the mapping

A pop up box will confirm the successful completion of the integration:

Click OK.

This completes the integration. Click on the "Home" button to see the new mappings on the integration main page. 

Additional Notes:

Once integrated, the Google Ads data will be available for Google Ads generated calls which have Google Click ID (gclid) in the landing page. Data will generally be available from the next day following the integration. 

Note: Multiple Service IDs can be mapped against one Google Ads account. 

If there is a need for multiple campaigns to be tracked as individual Delacon Service IDs (with unique phone numbers), then multiple Service IDs can be mapped to one Google Ads account. 

Note: One Service ID can be mapped against multiple Google Ads accounts. 

This is possible but it is not recommended to map a large number of accounts, as the system can overload and miss data download from Google Ads . 

For website calls, the Delacon system attempts to obtain the Google Ads data for the calls based on the Google Click ID from the web session. If there is a large number of Google Ads accounts mapped to one Service ID, then at the time of call matching, the Delacon system attempts to find the Google Click ID one by one in each of the Google Ads accounts.  

What this means is that if there were 10 Google Ads accounts configured for one Service ID, and the relevant Google Ads account was the 10th one, then for every call, the Delacon system would have tried 9 redundant times before hitting the correct Google Ads account. This results in a lot of redundant attempts across the internet resulting in deficiencies in the application. 

Therefore, for website calls, it is important to map one CID to as few Google Ads accounts as possible. 

Note: You must choose this option in order to see the keywords in the Delacon call log immediately after the call.

In April 2014, Google removed the keyword query from the referrer information. The referrer is a URL that identifies where a user who visits a web page came from and can include such information as the exact keywords a user put into a search engine.

Marketing teams regularly use this data to optimise online campaigns and identify additional keywords.

In most cases, Delacon’s call tracking solution uses this query in the referrer to obtain keyword data.

You can now set up your keyword value track parameter at a template level. This allows you to set this up once only, and not for multiple ads.

Step 1

• Sign in to your Google Ads account.

Step 2

• Click the Settings option in the left-hand menu.

Step 3

• Select Account Settings on the top left of the Settings page.

Step 4

Expand the Tracking section and edit the Tracking Template to add the following:

{lpurl}?keyword_k={keyword}

Click Save when done.