AdWords Integration Guide

Introduction 

Delacon’s AdWords Integration allows you to view Google Ads data in the Delacon portal. This enables you to understand which campaigns and keywords generated phone calls and the AdWords cost associated with that specific phone call.

Please note this integration does not allow you to manage your AdWords campaigns from the Delacon Portal – this must continue to be done from AdWords. This integration enables you to view AdWords data that is associated with Delacon phone call data.

With this integration, you will receive Adwords data and keywords the next day after the call. If you require keywords to be available instantly, please refer to the instructions on how to add the keyword valuetrack parameter at the end of this guide. 

The integration consists of two parts: 

Part I: Authorise Delacon to access your Adwords account. This step is only required once for each Adwords account or MCC account. 

Part II: Map your Delacon campaigns (CIDs) to your Adwords accounts. This step is required for each new CID.

Part III (optional): Adding keyword value track parameter at a template level

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Before you start:

Please disable any ad blocking software used in your browser while completing the integration steps.

Part I: Authorising Delacon to access your Adwords account

Step 1

• Login to the Delacon portal at https://pla.delaconcorp.com/site/jsp/login.jsp

Step 2

• Navigate to Configuration → Integrations  → and click on Google Ads

Step 3

• click on Link Service - New AdWords Authorization 

Step 4

• On the next screen, log in with your Adwords account login details that contain the relevant Ad accounts.
• Click Allow to authorise Delacon to access your Adwords account in order to retrieve keyword data.

Step 5

• you will automatically be re-directed back to the Delacon portal
• refresh your page and continue with Part II to complete the mapping

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Part II Map your Delacon campaigns to your Ad accounts

This step needs to be completed for each new CID.

Step 6

• Click on Link Service – Existing Adwords Authorisation and select the relevant AdWords ID from the pop up.

Step 7

• map each of your Service IDs with the Adwords ID by checking the relevant boxes. You can select multiple Service IDs and Adwords IDs at the same time. 
• click Map Configuration to complete the mapping

A pop up box will confirm the successful completion of the integration:

Click OK.

This completes the integration. Click on the "Home" button to see the new mappings on the integration main page. 

Additional Notes:

Once integrated, the AdWords data will be available for AdWords generated calls which have Google Click ID (gclid) in the landing page. Data will generally be available from the next day following the integration. 

Note: Multiple Service IDs can be mapped against one Google AdWords account. 

If there is a need for multiple campaigns to be tracked as individual Delacon Service IDs (with unique phone numbers), then multiple Service IDs can be mapped to one Google AdWords account. 

Note: One Service ID can be mapped against multiple Google AdWords accounts. 

This is possible but it is not recommended to map a large number of accounts, as the system can overload and miss data download from Google AdWords. 

For website calls, the Delacon system attempts to obtain the AdWords data for the calls based on the Google Click ID from the web session. If there is a large number of AdWords accounts mapped to one Service ID, then at the time of call matching, the Delacon system attempts to find the Google Click ID one by one in each of the AdWords accounts.  

What this means is that if there were 10 AdWords accounts configured for one Service ID, and the relevant AdWords account was the 10th one, then for every call, the Delacon system would have tried 9 redundant times before hitting the correct AdWords account. This results in a lot of redundant attempts across the internet resulting in deficiencies in the application. 

Therefore, for website calls, it is important to map one CID to as few AdWords accounts as possible. 

Please note the AdWords data is only available after next day after 7 AM Australian Eastern Daylight Time. 

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Part III (applicable to website tracking services only) – Adding keyword value track parameter at a template level

Note: You must choose this option in order to see the keywords in the Delacon call log immediately after the call.

In April 2014, Google removed the keyword query from the referrer information. The referrer is a URL that identifies where a user who visits a web page came from and can include such information as the exact keywords a user put into a search engine.

Marketing teams regularly use this data to optimise online campaigns and identify additional keywords.

In most cases, Delacon’s call tracking solution uses this query in the referrer to obtain keyword data.

You can now set up your keyword value track parameter at a template level. This allows you to set this up once only, and not for multiple ads.

Step 1

• Sign in to your AdWords account.

Step 2

• Click the Settings option in the left-hand menu.

Step 3

• Select Account Settings on the top left of the Settings page.

Step 4

Expand the Tracking section and edit the Tracking Template to add the following:

{lpurl}?keyword_k={keyword}

Click Save when done.

If you are implementing Call Extensions, follow the Adwords Call Extension integration guide