Extra Tracking

Extra call tracking criteria can be added to further specify the types of calls being tracked. This is in addition to the five tracking options currently available. Combined with our extra tracking criteria, there is unlimited potential for tracking conditions.

Currently there are four extra tracking variables available:

▪ lpg – landing page

▪ ref – referral URL

▪ ip – IP Address

▪ ua – User Agent

The above variables (used in JavaScript) allow you to add these specifications to your tracking criteria. For example, you may run a Paid Search campaign which directs traffic to a specific landing page and may only want to track calls made from that landing page rather than all your Paid Search campaigns, or you may want to filter out certain IP addresses (such as those from staff phones or computers) so that these calls are not tracked.

The extra call tracking criteria can be entered for each CID in the Extra Tracking Criteria field, for example:

• lpg.match(/campaign1/) - campaign1 is part of the landing page URL. The match is a regression expression. Otherwise it can be lpg.indexOf("campaign") != -1
• ref.match(/facebook/) - Referral from Facebook, however, be careful as some mobile browsers hide the referral information
• ip!=('12.23.45.67') - Filter out certain IP addresses such as customers' home IP addresses
• ua.match(/android/) || ua.match(/iphone/) || us.match(/mobile/) - Only for mobile browser

Please note, if you use extra tracking criteria the Tracking Type needs to be set to "Track All References".

The Extra Tracking configuration can be edited in the Delacon portal by visiting Menu > Services > Edit > Extra Tracking

Please contact support@delaconcorp.com for assistance in setting up this feature.