Custom Tracking

Custom call tracking criteria can be added to further specify the types of calls being tracked. This is in addition to the five tracking types currently available. Combined with our custom tracking criteria, there is unlimited potential for tracking conditions.

Currently there are four custom tracking variables available:

▪ lpg – landing page

▪ ref – referral URL

▪ ip – IP Address

▪ ua – User Agent

The above variables (used in JavaScript) allow you to add these specifications to your tracking criteria. For example, you may run a Paid Search campaign which directs traffic to a specific landing page and may only want to track calls made from that landing page rather than all your Paid Search campaigns, or you may want to filter out certain IP addresses (such as those from staff phones or computers) so that these calls are not tracked.

The custom call tracking criteria can be added for each CID in the Custom Tracking Criteria field. Below is a table with common examples:

Multiple criteria can be combined using:

• the && (AND) - operator (all conditions need to be met) 
• the || (OR) - operator (either condition needs to be met)

Please note, that the Tracking Type needs to be set to "Track All References" in order for the Custom Tracking Criteria to apply. This does not mean that all calls will be tracked and the the tracking code will only display a tracking number if the Custom Tracking Criteria is met.

The Custom Tracking configuration can be edited in the Delacon portal by navigating to Services > List Services > Edit > Extra Tracking 

Please contact support@delaconcorp.com for assistance in setting up this feature.