The call extension number is a static number in the AdWords ad. It doesn’t need to appear on the client’s website. If you wish to track calls from the client’s website as well, then separate call tracking numbers on the website will track those calls. This way you can identify calls directly from a click to call on the AdWords number and calls from clicks through to the website and then a call.
Are call extension numbers static or dynamic? Does the number need to appear on the client’s website as well?
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