Calls from Call Extension numbers are generated directly from SERPs and there is no session tracking happening at the time of the call. This means we are unable to capture the user's session information in order to attribute back to the keyword/campaign.
The attribution to the keyword/campaign is therefore handled by integrating Delacon to your Google Ads (AdWords) account. Here, we pull the keyword/campaign from the Google Ads (AdWords) account and update the report daily in the Delacon portal.
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