Google Ads (AdWords) Call Extension Integration Guide

Delacon offers below three methods for call extension assignment. Please review this linked guide for more detailed information on each method and decide which is most suited for your needs. 

1. Manual assignment

2. Auto Assignment

3. Using Google Forwarding Numbers

-> if you are opting for this method, please see the steps in this guide to enabled call reporting and call details forwarding

Based on the method you want to use, add the required amount of new numbers to your account and continue with the next parts of the integration.

Step 1

• Follow our Google Ads integration guide to map the call extension service to the relevant Adwords account. Login to the Delacon Portal and click on Configuration > Integrations > Google Ads 
• or follow this direct link: https://pla.delaconcorp.com/siteui/configuration/adwords
• ensure to select "Call Extension" from the drop-down menu under step 6

Step 2

Map each tracking number and the correct Google Ads accounts by ticking the boxes. You can map multiple numbers to an Google Ads ID at the same time.

• Also confirm whether you have enabled Google Forwarding (GFN) in the Google Ads account for this number. Google Forwarding is available in select countries. You can check which countries have access to GFN here. 
• Once all relevant boxes are ticked, click on Submit.
• A pop-up will appear confirming that the integration was successful. You will automatically be re-directed to the integration's main page and the mapping will be listed there. You can validate that the mapping has been successful by check that all the fields are completed:

• If you receive an error message, please review our troubleshooting steps further below. 

Troubleshooting unsuccessful mappings:

Note: Only one call extension object should be created per Delacon phone number. If there is a need for a call extension to be allocated to multiple campaigns or adgroups, then create the call extension at the account level and then associate that call extension with the campaign and/or adgroup. This is required for proper reporting and attribution from Delacon side

Step 1

Sign into your Google Ads (AdWords) Account and navigate to 'Assets' from the 'Ads & Assets' menu in the left-hand column.

Step 2

Click on the '+' icon:

Step 3 

Select 'Call' from the pop-up menu:

Step 4

Complete all fields of the next screen:

• Select 'Account' from the drop-down menu
• Set the toggle to 'Create new' to create a new call extension:
• Select the country of your Call Extension number 
• Enter the Delacon Call Tracking number you have been assigned

Step 5

Click Save.

Step 6

Adding the Call Extension to your campaigns. Select the newly created Call Extension by clicking the checkbox to the left of the entry. 

Step 7 

Click 'Add to' then 'Campaign'

Step 8

Select each of the campaigns you want to add the Call Extensions to. You can select multiple campaigns if you wish. 

Your selected campaigns will appear on the right hand panel. 

Click 'Done'.

Step 9

Your Call Extensions will be listed as 'Under review' – the Call Extensions will start to appear in search results as soon as the extensions are approved by Google. 

Once the newly created call extensions have been approved, please make sure to remove any pre-existing call extensions which might have been created for the same termination number or the same Delacon number.

Step 10

If you are using the call extension number in conjunction with Google Forwarding Numbers (GFN), please ensure Call Reporting is turned on.

Follow the instructions here to manage Call Reporting in Google Ads. 

If it is turned on, when a call is made, Google Ads will show the Delacon number on the Google Search Results but a Google Call Forwarding number on the dial pad which will forward to the same Delacon number. This way Google also maintains some basic call data. 

The Delacon system uses Google call details to match with Delacon call details to obtain the Ad Group and the Campaign. This helps in getting to the advertisement and the keyword for which this call extension was shown in Google Search Results. 

Enable Call Details Forwarding for Google to send Adwords data directly to Delacon:

Navigate to Settings > Account Settings and set the toggle under "Send Google Ads call data to a call analytics provider" to ON. Select "Delacon" from the drop-down menu.