AdWords Call Extension Integration Guide

Delacon’s AdWords Call Extension Integration allows you to view Google Ads data for your Call Extensions in the Delacon Portal. This enables you to understand which campaigns and keywords generated phone calls and the AdWords cost associated with that specific phone call.

Please note this integration does not allow you to manage your AdWords campaigns from the Delacon Portal – you will still need to manage the ads themselves using Google AdWords. This integration enables you to view AdWords data that is associated with Delacon phone call data.

The integration consists of three parts: 

Part 1: Ensure that the AdWords integration has been completed

Part 2: Map your Delacon Call Extension numbers (CIDs) to your AdWords campaigns

Part 3: Assign the Delacon Call Extension numbers to your ad campaigns in Google Ads

NOTE: All Call Extension numbers will need to be mapped twice – once within the Google Ads integration page (part 1) and once in the Google Ads Call Extension integration page (part 2). 

Part 1 – Ensure that the AdWords integration has been completed

Follow our Google AdWords integration guide. This will link your CID to your Google AdWords account. This must be done before mapping your Call Extension numbers to your AdWords campaigns.

Part 2 – Map your Delacon Call Extension numbers (CIDs) to your AdWords campaigns

Step 1

• Login to the Delacon Portal and click on Configuration > Integrations > Google Ads Call Extensions

Step 2

• Click on Add new Mapping

Step 3

• Find the relevant MCC or AdWords account from the pop-up and click on it.

Step 4

• Map each tracking number and the correct AdWords accounts by ticking the boxes. You can map multiple numbers to an AdWords ID at the same time.

• Also confirm whether you have enabled Google Forwarding (GFN) in the AdWords account for this number. Google Forwarding is available in select countries. You can check which countries have access to GFN here. 
• Define the time zone. This must be the time zone of the Google Ads account.

• Once all relevant boxes are ticked, click on Submit.
• A pop-up will appear confirming that the integration was successful. You will automatically be re-directed to the integration's main page and the mapping will be listed there. You can validate that the mapping has been successful by check that all the fields are completed:

• If you receive an error message, please review our troubleshooting steps further below. 

Troubleshooting unsuccessful mappings:

Part 3 – Assign the Delacon Call Extension numbers to your ad campaigns in Google AdWords

Follow our guide to adding new Call Extension Numbers into Google AdWords.

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