How to add new Call Extension Numbers into Google Ads (AdWords)

You have two options when adding new call tracking extension numbers to AdWords. You can either add them at a Campaign level or at an Ad Group level.

Only one call extension object should be created per Delacon phone number. If there is a need for a call extension to be allocated to multiple campaigns or adgroups, then create the call extension at the account level and then associate that call extension with the campaign and/or adgroup. This is required for proper reporting and attribution from Delacon side

The process for adding to either campaigns or ad groups is the same:

Step 1 - Sign into your AdWords Account

Step 2 - Navigate to 'Campaigns' in the left-hand menu:

Step 3 - Select the campaign you want to add Call Extensions to:

Step 4 - Click Ads & Extensions in the left-hand menu:

Step 5 - Click on 'Extensions' in the top menu bar:

Step 6 - Click on the '+' icon:

Step 7 - Select 'Call Extensions from the pop-up menu:

Step 8 - Select 'Create new' to create a new call extension:

Step 9 - Select the country you are setting up Call Extensions for and enter the Delacon Call     Tracking number you have been assigned:

Step 10 - Ensure Call Reporting is turned on:

Follow the instructions here to manage Call Reporting in Google Ads. 

If it is turned on, when a call is made, AdWords will show the Delacon number on the Google Search Results but a Google Call Forwarding number on the dial pad which will forward to the same Delacon number. This way Google also maintains some basic call data. 

Delacon system uses Google call details to match with Delacon call details to obtain the AdGroup and the Campaign. This helps in getting to the advertisement and the keyword for which this call extension was shown in Google Search Results. 

It is recommended to be turned on, however it is not mandatory. If it is turned off, then the Delacon number will display on the dial pad as well. 

Step 11 - The below fields are optional to complete:

Step 12 - Click Save:

Repeat the above process for every campaign/ad group you are adding a call extension number to.

• Please Note: If you want to use call extensions, make sure you do not choose the location extensions feature when setting up your call extensions. This will conflict with your call extensions number. Make sure you select ‘call extensions.
• If you have not previously verified the ownership of your domain in AdWords, you may find that your extension ads get disapproved. This happens when Google crawls the website and does not find the Delacon number that is being used in the call extensions.

There are 2 ways to fix this issue, which are covered in this support article: https://support.google.com/adwordspolicy/answer/6368661

Please navigate down to the ‘Unverified phone number’ section.

For further help, please contact support@delaconcorp.com