Google Campaign Manager (formerly DoubleClick Campaign Manager / DCM) is a web-based ad management and serving platform offered by Google. It enables advertisers and agencies to manage the entire process of digital advertising campaigns across multiple channels, such as desktop, mobile, video, and social media.
Google Campaign Manager provides a range of features to help users create, manage and track their campaigns, including the ability to create and serve digital ads, target specific audiences, optimize their campaigns, and measure the results. It offers advanced targeting capabilities such as geo-targeting, contextual targeting, frequency capping, and re-targeting.
Google Campaign Manager also has a robust reporting suite that allows users to track and analyse campaign performance, measure conversions, view demographics, and gain insights into their audience behavior. It also integrates with other Google platforms, such as Google Analytics, to provide additional insights and tracking capabilities.
Overall, Google Campaign Manager is a powerful tool for advertisers looking to streamline their advertising process, reduce cost, and improve campaign performance across multiple channels.