Google Campaign Manager is an ad management and ad-serving platform developed by Google. It allows advertisers and agencies to manage, track, and measure their digital ad campaigns across multiple channels and platforms including Google Ads, YouTube, and other third-party ad networks.
Google Campaign Manager provides a centralised dashboard where advertisers can create, manage, and monitor their ad campaigns, including the ability to target specific audiences, set budgets, and track performance metrics such as impressions, clicks, and conversions.
It also features advanced reporting and analytics tools to help advertisers gain insights into their campaigns and optimize their ad spend. Overall, Google Campaign Manager is a comprehensive ad management solution designed to help businesses reach their target audience and achieve their marketing goals.