This integration will allow you to see an event when someone calls your business and see the offline impact of your Facebook campaigns.
This guide will go through:
1. View Delacon server event in Facebook's Events Manager
2. Delacon Parameters
3. Custom Conversions and Custom Audiences
View Delacon server event in Facebook's Events Manager
If a user clicks on the website from a Facebook ad campaign and makes a call, the call data will be pushed through to the contact event section of Facebook's Event Manager as shown below:
When the Delacon Server Event pushes the call event data to Facebook's Event Manager, it will contain Delacon Parameters as shown in the screenshot below.
The following data fields are pushed into Facebook's Event Manager for every Delacon call.
|dtmfDescription||The name of the menu option selected by the caller|
|dtmf||The phone menu option selected by the caller|
|cid||The Delacon service ID number|
|businessName||The Delacon service name
|businessCategory||The Delacon service category|
|callStatus||Whether the call was answered, not answered or busy|
|callID||The unique ID of the particular call|
How to Create Custom Conversions
You can create a custom conversion by clicking on the drop down menu from the create button.
Select the custom conversion menu item
Select Event Parameters.
Create a rule based on how you would like to identify the conversion e.g. select the DTMF description if you would like the call to be identified as a conversion based on the option the caller selected (e.g. 1 for sales, 2 for support etc.)
How to create Custom Audiences
To create a custom audience for your website visitors on Facebook, follow the steps below:
Click on the drop down menu from the create button and select create Custom Audience.
You can refine your audience to make Facebook capture exactly the people you want it to. You have 3 different options as shown below:
- All website visitors: Includes who has visited your website.
- People who visited specific web pages: This allows you to filter based on URLs, either including or excluding certain keywords or entire URLs.
- Visitors by time spent: Select the top 5%, 10%, or 25% of visitors based on the time they spend on your website
Select one of the events