Steps of your DBM Conversions Integration

We are excited to get you started on your DoubleClick Conversions API integration with Delacon. 

Follow the steps in this guide to enable Delacon to upload your matched call tracking conversion data to your DoubleClick Bid Manager advertiser. 

In order for Delacon to collect the relevant data and deliver it to your DoubleClick Bid Manager advertiser, you will complete the following 5 steps:

  1.  Inform your DoubleClick Account Manager that you want to setup the DoubleClick Conversion API integration with Delacon.
  2. Set up your Floodlight activities.
  3. Delacon Required Steps
  4. Inform Delacon of Completed Setup
  5. Customer Support

1. Authorise Delacon to send data to your DoubleClick Bid Manager


To start, contact your DoubleClick Account Manager to inform them you wish to enable the Delacon + DoubleClickintegration. 

You will then receive an email from your DoubleClick Account Manager asking for confirmation to allow Delacon to send data into your account. T

The Account Manager can access internally at DoubleClick with this link.At this point in time, you should also email and your Delacon Account Manager to enable the integration.

2. Setup your conversion label mapping and share that with Delacon

Floodlight activities are used in DoubleClick to group conversions by products, product groups, customer types,conversion channels or any other meaningful structure. This enables DoubleClick Bid Manager reporting to filter advertising campaign conversions.

If your offline conversions goal is to track how your customer interacts with your call center, progresses through an IVR and corresponding sales & leads, your mapping may look like:

DoubleClick Floodlight Activity
Note: These are only examples. Yous hould discuss the naming conventions with Delacon in advance of setup
Phone Call - Support
Phone Call - Sales
Phone Call - Accounts
Phone Call - Billing

Note: If you must upload the same conversion into both this Conversions API and the DoubleClick Search API, youshould define two different floodlight activities -- one to be populated by the DoubleClick Search API, and one populated by the DoubleClick Conversions API.

Creating the Floodlight activities in DoubleClick Bid Manager

Create new Floodlight activities (conversion tags) for Delacon to push data to DoubleClick. Please note the below‘activity’ is an example, advertisers can create any name for labels and send to Delacon. See suggested naming convention below. For each action that you would like to track, you should create a new Floodlight Activity; more specifically, there should be a one-to-one relationship between each IVR option or signal during a call and the DoubleClick Floodlight activity.

There are no restrictions on minimum/maximum quantity of conversion labels.

1. Advertiser >> Pixels >> New: “Delacon”

Without IVRs

Floodlight Activity Group
Floodlight Activity
Phone Call Conversion : Brand / Business Unit A
Phone Call Conversion : Brand / Business Unit B

With IVRs

Floodlight Activity Group
Floodlight Activity
DelaconPhone Call - Sales [If ivr then ivr=#]
DelaconPhone Call - Support [If ivr then ivr=#]
DelaconPhone Call - Account [If ivr then ivr=#]

Delacon Required Steps

  1. Login to the Delacon Portal:
  2.  Enter in your Username and Password and click ‘Login’:

    If you  can’t remember your login details, please contact your account manager or email

  3.  Once logged in, you  will need to navigate to the Integrations menu by clicking on Reporting → Integrations

  4. In the integrations menu, you  will need to navigate to the DoubleClick Campaign Manager Integration page by  clicking on DC:

  5. The DoubleClick Campaign  Manager Integrations Page will now load. To start the integration process,  click on ‘Add New Mapping’:

  6. Click ‘Yes’ when prompted  with question Is added to your advertiser or agency account?’:

  7.  In the Add New Mapping  menu, you will need to:
    1. Select the Service ID (CID) you are connecting  to your DoubleClick Account.

    2.  Fill in relevant details:
      1. Floodlight Activity ID

      2. Floodlight Configuration ID

      3. Profile ID

      4. Leave as the default setting:

8. Click on ‘Add New Mapping’

9. Repeat steps 5-9 for each Floodlight tag  you are setting up.


5. Inform Delacon of Completed Setup


Upon completion of the steps  above, please email Delacon support ( and your account manager with:


1. Confirmation that you have  completed steps 1-9 above.

2. Advertiser ID (See Appendix  A)

3. Delacon Access Profile ID for within DCM

4. All Floodlight Activities IDs  - both Floodlight IDs and Floodlight Config IDs.

5. (Add any additional  parameters as needed - like custom variable mapping, etc.)


Delacon will setup the  integration.


6. Customer Support

If you require customer support  setting up this integration, please contactsupport@delaconcorp.comor speak to your Delacon account manager.

Frequently Asked Questions


1. How does the DoubleClick Campaign Manager (DCM) API  differ from and/or work with the DoubleClick Search (DS) API?


Conversions Uploaded via...
...appear    in DS reporting
...appear    in DCM reporting    DS bid optimization    DBM bid optimization
In the ‘paid search’ column only


GA360    Calls/Goals




● DoubleClick customers using  both APIs should be careful not to upload the same conversion to the same  Floodlight Activity via both APIs -- DoubleClick does not support deduplication  across APIs.

● If a customer must upload the same conversion into both  APIs, we suggest defining two different floodlight activities -- one populated  by the DoubleClick Search Event API, and one populated by the DoubleClick  Conversions API.  

● Ultimately, DoubleClick does  anticipate that both APIs will be unified. 

● Advertisers cannot specify  attribution method on the upload for the DoubleClick Conversions API - this  differs a bit from the DoubleClick Search API, where an advertiser can upload a  conversion pre-attributed to a specific click and the attribution is joined  accordingly. DoubleClick anticipates  this feature being enabled in the DoubleClick Conversions API in the future.