The Adobe Analytics integration allows for Delacon calls to be pushed into Adobe Analytics as an event.
Mapping Delacon Service IDs
- Login to the Delacon Portal:
- Navigate to Reporting -> Integration:
- Navigate to Adobe:
- Click on ‘New Integration’:
- Select the Service ID’s you want to map to Adobe Analytics and click ‘Add’:
- Click Home
Adding Adobe Information
Once you have selected the Delacon Service IDs to map, you need to enter in the below Adobe Analytics information:
- Report Suite ID
All of this information can be found in your Adobe Analytics instance.
Example of event# required is shown below
You have two options for updating this information in the Delacon Portal:
Option 1: Updating for all CIDs mapped:
On the Adobe integration screen, enter the above information in the relevant fields and click ‘Save’.
This will update all CID with the entered information.
Note: The URL should be in this format: http://xxxxx.sc.omtrdc.net/b/s//6. Adobe ClientCare can help provide the URL.
Option 2: Updating CIDs individually
If you don’t want to update all of the CIDs with the same Adobe Analytics information, you can update each one individually.
1. Click on the ‘Edit’ button for the CID you want to update:
2. Update the relevant fields with the Adobe Analytics information and click ‘Confirm’:
3. Repeat the above process for all CIDs you want to update.
Provide Delacon with Event Variables
Once you have mapped your Adobe Analytics integration to Delacon and added the Adobe Analytics information, you will need to send to Delacon the Event Variables. The Event Variables are the pieces of call tracking data you want to track and report on in Adobe Analytics.
Please email these through to your account manager.
See table below for the Event Variables (eVar) to be set up:
|Attribute Name||Attribute API Key||Description|
Provide eVar ID from Adobe (example)
|PLA_Call_Id||PLA_Call_Id||The Call ID|
|PLA_CallResult||PLA_CallResult||The result of the call: Answered, Busy, Hang UP|
|PLA_City||PLA_City||City call originated|
|PLA_Dtmf||PLA_Dtmf||The phone menu option selected by the caller|
|PLA_DtmfDesc||PLA_DtmfDesc||The name of the menu option selected by the caller|
|PLA_Duration||PLA_Duration||Duration of the call|
|PLA_Exchange||PLA_Exchange||The exchange the call originated|
|PLA_Locale||PLA_Locale||The country and local language|
|PLA_State||PLA_State||State the call originated|
|PLA_SurveyOutcome||PLA_SurveyOutcome||Outcome of the post call survey|
|PLA_SurveySaleAmount||PLA_SurveySaleAmount||Sales value if a sale occurred|
|PLA_Caller||PLA_Caller||The caller number in e.164 format, for example Australia number is 61xxxxxxxxx|
|PLA_CallerHashed||PLA_CallerHashed||the caller number in e.164 format and hashed by SHA256|
What does the data look like?
See screen shots below of Delacon Call Conversions in Adobe Analytics:
Call by Device Category
Call by Device Name
Call by Keyword
Call by Region
Total Call Volumes by day:
Call Volumes by Call Duration
Total Call Volumes by Call Status