Steps of your DCM Conversions Integration


We are excited to get you  started on your DoubleClick Conversions API integration with Delacon. Follow  the steps in this guide to enable Delacon to upload your matched call tracking  conversion data to your DoubleClick Campaign Manager account. In order for  Delacon to collect the relevant data and deliver it to your DoubleClick  Campaign Manager account, you will complete the following 6 steps:


  1. Inform your DoubleClick Account Manager that you want to  setup the DoubleClick Campaign Manager Conversion API integration with Delacon.
  2. Grant Delacon user access to post-offline conversions to  your account. 
  3. Set up your Floodlight activities.
  4.  Delacon Required Steps
  5.  Inform Delacon of Completed  Setup 
  6. Customer Support


1. Authorise Delacon to send data to your DoubleClick  Campaign Manager account


To  start, contact your DoubleClick Account Manager to inform them you wish to  enable the Delacon + DoubleClick integration. You will then receive an email  from your DoubleClick Account Manager asking for confirmation to allow Delacon  to send data into your account. The  Account Manager can access internally at DoubleClick with this link


At  this point in time, you should also emailsupport@delaconcorp.comand your Delacon Account Manager to enable  the DCM integration. 


2. Grant Delacon user access to post offline conversions to  your account


This  step will grant Delacon access to onboard offline conversion data into your  DoubleClick Campaign Manager account. Permissions will be used to limit  Delacon’s ability to only insert conversions via the API. 


1. Create a new user role: Admin  >> User roles >> New

 User role name: Delacon Offline  Permissions

 Source user role:  Advertiser/Reporting Login

 Unselect all boxes

 Select “Insert offline  conversions”




2. Create a new  user profile: Admin >> User profiles >> New


 Profile name: Delacon API  Access

 User role: Offline API Access


3. Setup your conversion label mapping and share that with Delacon


Floodlight activities are used in DoubleClick to group conversions by products, product groups, customer types, conversion channels or any other meaningful structure. This enables DoubleClick Campaign Manager reporting to filter advertising campaign conversions.


If your offline conversions  goal is to track how your customer interacts with your call center, progresses  through an IVR and corresponding sales & leads, your mapping may look like:  


DoubleClick Floodlight Activity

Note: These are only    examples. You should discuss the naming conventions with Delacon in advance    of setup. 

Phone Call - Support

Phone Call - Sales

Phone Call - Account

Phone Call - Billing


Note: If  you must upload the same conversion into both this Conversions API and the  DoubleClick Search API, you should define two different floodlight activities  -- one to be populated by the DoubleClick Search API, and one populated by the  DoubleClick Conversions API. 


Creating the Floodlight activities in DoubleClick Campaign  Manager

Create  new Floodlight activities (conversion tags) for Delacon to push data to  DoubleClick. Please note the below ‘activity’ is an example, advertisers can  create any name for labels and send to Delacon. See suggested naming convention  below. For each action that you would like to track, you should create a new  Floodlight Activity; more specifically, there should be a one-to-one  relationship between each IVR option or signal during a call and the  DoubleClick Floodlight activity. 

There are no restrictions on minimum/maximum  quantity of conversion labels.

1. Advertiser settings >> Floodlight activity groups >> New: “Delacon

2. Advertiser settings >> Floodlight activities >> +New : “[Insert Name of Floodlight Activity from 3. Above]”* 

Without IVR’s

Floodlight Activity Group

Floodlight Activity 


Phone Call Conversion :    Brand / Business Unit A


Phone Call Conversion :    Brand / Business Unit B


With IVR’s 

Floodlight Activity Group

Floodlight Activity 


Phone Call - Sales [If ivr    then ivr=#]


Phone Call - Support [If    ivr then ivr=#]


Phone Call - Account [If    ivr then ivr=#]


4. Delacon Required Steps

  1. Login to the Delacon Portal:
  2.  Enter in your Username and Password and click ‘Login’:

    If you  can’t remember your login details, please contact your account manager or email

  3.  Once logged in, you  will need to navigate to the Integrations menu by clicking on Reporting → Integrations

  4. In the integrations menu, you  will need to navigate to the DoubleClick Campaign Manager Integration page by  clicking on DC:

  5. The DoubleClick Campaign  Manager Integrations Page will now load. To start the integration process,  click on ‘Add New Mapping’:

  6. Click ‘Yes’ when prompted  with question Is added to your advertiser or agency account?’:

  7.  In the Add New Mapping  menu, you will need to:

    1. Select the Service ID (CID) you are connecting  to your DoubleClick Account.

    2.  Fill in relevant details:
      1. Floodlight Activity ID

      2. Floodlight Configuration ID

      3. Profile ID

      4. Leave as the default setting:

8. Click on ‘Add New Mapping’

9. Repeat steps 5-9 for each Floodlight tag  you are setting up.


5. Inform Delacon of Completed Setup


Upon completion of the steps  above, please email Delacon support ( and your account manager with:


1. Confirmation that you have  completed steps 1-9 above.

2. Advertiser ID (See Appendix  A)

3. Delacon Access Profile ID for within DCM

4. All Floodlight Activities IDs  - both Floodlight IDs and Floodlight Config IDs.

5. (Add any additional  parameters as needed - like custom variable mapping, etc.)


Delacon will setup the  integration.


6. Customer Support

If you require customer support  setting up this integration, please contactsupport@delaconcorp.comor speak to your Delacon account manager.

Frequently Asked Questions


1. How does the DoubleClick Campaign Manager (DCM) API  differ from and/or work with the DoubleClick Search (DS) API?


Conversions Uploaded via...
...appear    in DS reporting
...appear    in DCM reporting    DS bid optimization    DBM bid optimization


In the ‘paid search’ column only



GA360    Calls/Goals




 DoubleClick customers using  both APIs should be careful not to upload the same conversion to the same  Floodlight Activity via both APIs -- DoubleClick does not support deduplication  across APIs.

 If a customer must upload the same conversion into both  APIs, we suggest defining two different floodlight activities -- one populated  by the DoubleClick Search Event API, and one populated by the DoubleClick  Conversions API.  

 Ultimately, DoubleClick does  anticipate that both APIs will be unified. 

 Advertisers cannot specify  attribution method on the upload for the DoubleClick Conversions API - this  differs a bit from the DoubleClick Search API, where an advertiser can upload a  conversion pre-attributed to a specific click and the attribution is joined  accordingly. DoubleClick anticipates  this feature being enabled in the DoubleClick Conversions API in the future.


2. How do I find the DCM User Profile ID?

In DCM, navigate to: Admin  > User Profile. Search for “Delacon”. The Profile ID is next to the name.

 Appendix A: Finding your Custom Floodlight  Variable Type ID

In the above example, the  Floodlight Variable Type for product_group  is "u1"

Appendix  B: Finding your Floodlight Configuration IDs

Your Floodlight Configuration  is your parent Advertiser ID in DCM. In the below example the Floodlight  Configuration Id is 4379161.

Appendix  C: Finding your Floodlight Activity IDs

Your Floodlight Activity ID  is found next to your Floodlight Activity in the Floodlight Activities tab  within your Advertiser. In the below example the Floodlight Activity Id is  6098950.

Appendix  D: Finding your Profile IDs

Your Profile ID is available under Admin > User Profiles  and searching for Delacon. The ID is next to the User Profile. In the below example the Profile Id is 2916029.